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Digital Sales Specialist

Cox Media Group


Location:
Atlanta, GA
Date:
08/16/2017
2017-08-162017-09-14
Job Code:
1711790
Cox Media Group
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Job Details

Company Cox Media Group
Title: Digital Sales Specialist
JobID: 1711790
Category: Sales
Industry: Cox Media Group
Job Type: Full-time

Description

The Digital Sales Specialist is responsible for the accurate and complete delivery of our customers’ digital marketing campaigns. This includes assuring all details and elements of digital ad campaigns are assembled on time and delivered to the central fulfillment team in a manner that is clear, concise and executable. This role will assist the local digital and sales teams with pre- and post-sales support to include client research, assisting in development of proposals and recommendations, digital products and services training, and more. 

Reporting to the Digital Campaign Manager, the Digital Sales Specialist will also support the creation of the Insertion Order and will handle submission to the Central Fulfillment Team. The Digital Sales Specialist is responsible for the accurate and complete delivery of our customers’ marketing campaigns will shepherd all digital orders through every aspect of the process from order entry to fulfillment including facilitating the building of effective campaign performance reports, analyzing results and providing specific recommendations for optimizing campaigns. This role works closely with the local Account Executives, Local Sales Managers, and Digital Team with the ultimate goal of delivering superior results to all of our advertising customers.

Job Responsibilities:
  • Responsible for the accurate and complete delivery of our customers’ marketing campaigns
  • Confirm availability of inventory for owned and operated digital properties, third-party networks, retargeting providers and others.
  • Check IO product detail selected for accurate and correct use, work with AE and Digital Team to correct or realign products as needed (i.e., “Is order executable?”).
  • Verify billing information on IO is accurate, complete, and matches product price breakout; work with Sales to correct as needed.
  • Enter completed insertion orders (IOs) in workflow tool & coordinate with the Central DCM team.
  • Work with the Central DCM Team to set up custom targeting as necessary for custom placements such as sponsorship or custom content placements.
  • Place rich media dates on shared calendar from IO and file corresponding requests.
  • Gather creative or creative direction from AEs and/or clients.
  • Submit creative requests, revisions and approvals through creative workflow tool(s) for production.
  • Submit proofs to AEs and/or clients.
  • Submit revisions for final production.
  • Acquire approval for creative assets.
  • Perform preliminary creative QA (correct ad sizes, message, etc.).
  • Monitor delivery and performance of campaigns.
  • Work with Sales to craft campaign optimization strategies.
  • Optimize campaigns, when necessary.
  • Fulfill proof of performance/appearance requests such as screenshots.
  • Use Issue and Project tracking software to submit issues or other items needing resolution and track progress through to completion.
  • When third party tags are used, obtain third party reporting and compare with CMG ad server to verify reporting is in line, particularly if billing on delivery.
  • Perform campaign reconciliation.
  • Produce post-campaign reports and analysis.
  • Ensure reporting shows complete fulfillment of campaign.
  • Create custom reports by compiling all available data from various systems and present it in a way that demonstrates advertiser campaign goals have been met.
  • Work with AE and Central Fulfillment team as needed to arrange make goods or arrange credit if make good is not possible.
  • Review and reconcile bills and invoices.


Qualifications

  • College degree or 2+ years’ experience working with digital media campaigns preferred.
  • Solid knowledge of Microsoft Excel, Word, PowerPoint and Outlook.
  • Knowledge of Google Ad Planner, DFP, Photoshop, Basic HTML, and Java Script is a plus.
  • Knowledge of billing systems including Wide Orbit is a plus.
  • Strong and proven customer service experience.
  • Excellent verbal and written communication skills, as well as strong follow up skills.
  • Accurate; with strong attention to detail.
  • Ability to perform in a strategic and executional capacity.
  • Demonstrated ability to multitask and work well under deadlines


About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-GA-Atlanta-1601 W Peachtree St NE

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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