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Digital Social Media Associate Manager

PepsiCo Inc.

Purchase, NY
Job Code:
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Job Details

JobId: 121020BR
Job Title: Digital Social Media Associate Manager
Location: Purchase, NY
Category: Marketing / Communications


This role supports digital and social media strategy development for \"Always On\" touch points including corporate web sites and social channels. The responsibilities may include project management duties, support for development of digital content, activation plans and support for experiences such as offline corporate events or digital-focused experiences, such as sponsorships and publishing partnerships.


  • Assists and contributes to ongoing evolution of digital \"always on\" strategies
  • Leads management and maintenance of corporate web sites to keep information timely and accurate, working with internal and external partners
  • Leads management of social agency creative partner(s) in content development, and drives optimization of content to improve social engagement performance
  • Oversees community management team across one or more owned corporate social channels.
  • Supports the development of digital activation plans for offline events, and digital only activations, such as sponsorships or publishing partnerships
  • Participates in identifying and executing periodic projects that improve the experience across always on touch point
  • Connects within communications team leaders to identify updates and new content opportunities for corporate web sites
  • Works with crisis management teams and other topic stakeholders to monitor and/or respond to social media engagement opportunities

Position Requirements:

  • 3-5 years of experience in social media
  • Strong project management and organizational skills with the ability to follow through. Keen attention to detail
  • Experience in digital content creation, social channel management and social listening
  • Excellent copywriting skills
  • Passion for social media, mobile and digital and social media trends
  • Possess a solid understanding of Public Relations fundamentals
  • Collaborative mindset and work style
  • Ability to work effectively in a fast-paced environment
  • Intermediate understanding of digital development processes and / or experience with basic web publishing tools such as WordPress
  • Understanding of web analytics, social listening tools and social communications platforms
  • Self-starter with ability to complete assignments within tight deadlines.
  • Bachelors' Degree required, preferably in business or marketing; Masters a plus

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 121020BR",
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Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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