Digital Strategist

  • Location:
    RTP, North Carolina, US
  • Additional Location(s)
    DALLAS, PLANO, RICHARDSON
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    *None
  • Job Id
    1207036
New

What You'll Do

As the Digital Strategist for Cisco Capital you will be responsible for managing, updating, and supporting all digital properties – including Cisco Capital's presence on Cisco.com and internal sites. You will manage and streamline content updates to most effectively reflect our financial offers and capabilities with a keen understanding of the organization’s mission.


You will work closely with Cisco's corporate marketing team to develop and build a global marketing dashboard to capture and report quarterly metrics, and understand trends to inform decisions.


You will implement a strategic SEO program, conduct review/audits, and report metrics.


You will simplify the user experience, manage the customer journey, thus maximizing lead generation. Working with corporate marketing and the Cisco digital team, you will help us to build out demand generation back-end tools.  


Who You'll Work With

Cisco Capital is the captive finance business within Cisco. Our mission is to provide maximum value to our customers and partners through industry-leading vendor financing that enables business outcomes. We offer tailored financial solutions for Cisco products and services while maintaining focus on delivering an exceptional customer experience. 


In this role, you will join a dynamic team within the vendor financing business at Cisco. Work in lockstep with the Cisco Capital Corporate Marketing team and liaise with the Cisco.com team to increase value for the entire organization. Key audiences are Cisco Capital and Cisco Inc. employees, our end-user customers, and partners.


Who You Are

In addition to the skills/experiences listed below, you will have a bachelor’s degree (master’s degree preferred) with 7-9 years of professional and relevant experience:

  • Proven marketing strategy execution with an emphasis on customer experience/journey mapping
  • Previous experience owning and managing multiple web properties to ensure consistency, best practices, and compliance with standards
  • Strong proficiency in HTML, CSS, Adobe Experience Manager (AEM)
  • Deep knowledge and experience driving successful SEO programs
  • Natural curiosity and thirst to embrace and learn new technologies
  • Excellent project management skills and the ability to handle multiple projects at a time
  • Work cross-functionally with key contacts that are distributed and virtual
  • Working knowledge of Photoshop is desired


Why Cisco

We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns.


We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.


We Are Cisco.

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