Sign In
 [New User? Sign Up]
Mobile Version

Digital Strategist

Cox Automotive


Location:
Burlington, VT
Date:
12/13/2017
2017-12-132018-01-11
Job Code:
1718525
Cox Automotive
Apply on the Company Site
  •  
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

Company Cox Automotive
Title: Digital Strategist
JobID: 1718525
Category: Advertising
Industry: Cox Automotive
Job Type: Full-time

Description

Dealer.com, a Cox Automotive Brand, is currently looking for a Digital Strategist with digital marketing experience to join our Client Performance Advising team in Burlington, VT.

The Digital Strategist (DS) provides expertise across multiple domains of digital marketing in partnership with aligned to client’s overall the COX Auto sales organization aligned to the clients overall media strategy.  The DS and COX Auto sales organization team to develop exceptional client relationships, provide digital marketing expertise, and determine actionable insights to increase client product utilization and adoption across Cox Automotive’s Media suite of digital marketing products and services.

Your Role:
  • Create and execute client digital marketing strategy utilizing Dealer.com suite of products and services to reach consumers. 
  • Develop strong business relationships through relevant action planning, managing media budgets, dynamic website solutions, and strategic partnership to deliver desired marketing results
  • Advise clients and execute on their website and advertising strategy by leveraging product expertise with the goal of increasing account optimization, product utilization and total adoption level of products
  • Offer advice and/or solutions on digital marketing configurations which can include, but is not limited to, identifying opportunities for improvements and creating new components within digital marketing platform. 
  • In partnership with COX Auto sales organization, will coordinate efforts to ensure that the right knowledge and resources are pulled in to solve complex client issues. 
  • In partnership with COX Auto sales organization, the DS will focus on retention and product growth within their portfolio of clients utilizing a strong understanding of Dealer.com’s suite of products and automotive industry knowledge to ensure maximum customer value and satisfaction


Qualifications

Required Experience (minimum): 
  • Bachelor’s Degree in Marketing, Business, Communications or other related field preferred or equivalent work experience may be considered
  • 1 - 2 years of experience in Account Management or professional client relevant experience with demonstrated experience to manage difficult clients with confidence 
  • Demonstrated knowledge of digital marketing strategy in websites and advertising domain. This could include skills in SEO/SEM, media, etc.
  • Knowledge of website analytics tools Google Adwords, Google Analytics
  • Working knowledge of HTML, CSS, and broad website concepts
  • Strong analytical skills and data-driven thinking
  • Excellent written and verbal communication skills
  • Strong troubleshooting skills
  • Strong teambuilding skills with demonstrated problem solving abilities
  • Able to resolve client issues efficiently, effectively, and expeditiously in an independent manner
What We Look For (preferred): 
  • Previous automotive, media or media sales / support experience
  • Proficient with Microsoft Office, especially Excel (certification a plus) and PowerPoint
  • Google AdWords, Bing Ads and Google Analytics certifications. 
  • (must obtain within 90 days of completing Account Management new hire training if not already certified)
  • Comfortable managing and optimizing digital media accounts with large budgets
  • Capability to predict client and organizational needs proactively
  • Self-directed, driven, and enthusiastic
About us: 
Dealer.com’s, a Cox Automotive Brand, teams are made up of tech-savvy and adaptable thinkers with diverse skill sets who help drive our success. Our professionals are committed to changing the way people shop for and purchase vehicles through our top-of-the-line, innovative digital marketing software solutions.



About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.

Cox Enterprises and its subsidiary companies are Equal Opportunity employers – M/F/Vets/Disabled.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.




Organization: Cox Automotive

Primary Location: US-VT-Burlington-1 Howard St

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
Apply on the Company Site
Powered ByLogo

Featured Jobs[ View All ]

Featured Employers [ View All ]