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Dir, Global Digital Strategy


Madison, NJ 07940
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Job Details


The purpose of this position is to develop & implement Global digital strategies for Pfizer Consumer Healthcare's 3 Billion+ Consumer Business. This role will lead Global e-Marketing initiatives, focusing on key growth Affiliates such as China, Brazil, Mexico, Italy, & key global brands such as Centrum, Advil, Nexium.

This position will play a **critical thought leadership role** in accelerating digital competencies within PCH as the company leverages digital practices to market and sell our products. This **senior management role** will support Affiliate goals by developing over-arching digital engagement programs + guiding principles, for **turn-key Affiliate adoption** . He/she will be the face of digital both internally & externally to the larger Communications & OTC industries and will have a leadership role in cutting-edge technologies (wearables, devices) in support of PCH innovation goals.

The Director insures effective and efficient management of this budget and guides Affiliates to maximize company resources. The Director, Global Digital Strategy will be an internal Affiliate **expert** , creating a Digital Center-of-Excellence, in support of Affiliate business goals. The Director will work with Regional Presidents & Regional Marketing & Innovation Leads + Affiliates to identify gaps, develop initiatives and spearhead rapid deployment through a Multiple-Affiliate and/or regional approach. This position will be responsible for sharing best practice amongst multiple Affiliates and be the bridge to the US Consumer Engagement Team. The Director creates value for PCH by leveraging multiple Affiliate resources, bringing speed-to-market & efficiencies in executing digital initiatives.

The desired person should be "management-ready", a consensus builder with strong abilities to navigate in a matrixed organization. The Director should possess an entrepreneurial spirit, with the capability to operate in a structured Pharmaceutical environment, defining short and long term strategies given varying levels of Affiliate knowledge & resources.

The Director will **partner with executive level internal and external partners including Health & Wellness Organizations, PIH leadership, PEH & PIH counterparts** , Global Consumer Engagement, eCommerce team, Regional Presidents + Regional M&I Leads, Affiliates, BT, medical, legal, agency networks.


+ **Guides Global Digital Strategy Frameworks for deployment in region**

+ Works with Regional Marketing & Innovation Leads, Health & Wellness Equity owners and Affiliates to bring these strategies to life to increase PCH business goals.

+ Implements measurement program + the tools to develop and share creative

+ **Website & Content Development**

+ Accelerates digital creative capabilities including global digital content & instills a sharing culture

+ Works closely with the Centrum Global team to develop digital assets based upon over-arching communications & specific digital strategies

+ Optimize Affiliates brand websites by directing global assets. Since Affiliate resources are limited, the Director will determine when a Multi-Affiliate approach is warranted and work towards building this framework and content.

+ **Global Best Practices**

+ Regularly identifies & issues best practice case studies (internal & external) with the goal of re-deployment through the LATAM, EMEA & APAC Digital Councils

+ Owns Test & Scale Initiatives with clear Success Criteria, Share & Reapply

+ Develop a repository of assets & best practice initiatives for ease of re-deployment

+ Insures digital excellence and is a key best-practice connector amongst regions

+ **Insure PCH-wide Digital Capability**

+ Ensures PCH has the knowledge, resources and expertise for successful digital strategies

+ Develop training and increase competencies on developing business building digital solutions

+ Navigate the constantly-changing digital landscape to help demystify and apply from a business perspective for our global teams and Affiliates

+ **Insures Affiliates have optimal agency resources**

+ Assess current agency partners & conducts Agency pitches when necessary

+ Builds + maximizes appropriate network for recommended agencies within the Pfizer Holding Company structure

+ **Ecommerce**

+ Works collaboratively with ecommerce lead to ensure consumer journeys lead to actionable consumer centric content

+ **Leverage Technology to drive innovation**

+ Identify key business opportunities and partners to drive business innovation through the use of technology such as connected health possibilities (wearables, trackers), in conjunction with SP&I.

+ **Pharmaceutical and OTC Industry Digital Regulations**

+ Full understanding and command of what can/can't be done in the Pharmaceutical/OTC space. Resourceful counsel to best navigate the OTC landscape. Become knowledgeable in Pfizer enterprise-wide policies such as Consumer Engagement Policies, collaborating with Medical Affairs.


+ Bachelor's degree - Masters or Advanced degree preferred

+ Candidate should have 12 -15 plus years digital marketing experience, minimum five plus years related to global businesses. Ideal background would have International Digital Marketer experience in a HQ and/or in-market role plus agency experience, spanning multiple regions/markets.

+ Executive mindset required.

+ This individual must be innovative, have strong base experience in Digital Strategy and strong interpersonal skills, as it will be necessary to gain support from various business stakeholders at the Affiliate level to move projects forward. Position will entail significant travel, perhaps seven to eight weeks per year visiting Affiliates and attending International meetings.

**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

**Other Job Details:**

+ **Last Date to Apply for Job: January 12, 2018**

+ **Eligible for Employee Referral Bonus**

+ **Additional Location Information:** Madison, NJ is the preferred location, but this role can sit at any Pfizer site.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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