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Director, Brand & Media Analytics

Prudential


Location:
Newark, NJ
Date:
09/19/2017
2017-09-192017-10-18
Job Code:
417878
Prudential
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Job Details

Position Title: Director, Brand & Media Analytics
Job Code: 417878
Job Location: New Jersey-Newark
Description:

Here is your chance to drive your career forward inside a Fortune 500 company's in-house advertising team. You can join our melting pot of talent, combining DNA from some of the world’s most prestigious ad agencies with deep category experience across strategy, media, analytics, creative and account service teams.  

  

Reporting to the VP of Integrated Strategy, the Director, Brand Analytics is the lead and driver for growing the in-house agency’s omni-channel, cross-business measurement and analytics capabilities.   

 

Responsibilities:

  • Brand Analytics and Insights Leadership – Enhance customer insight and decision-making capabilities through use of leading edge tracking, measurement and analytics methods.
  • Actionable Insights for Business Outcomes - Provide leadership and direction for the consistent use of data for meaningful business decisions and optimizations.
    • Work closely with internal stakeholders and external partners to ensure proper measurement frameworks are in place for all initiatives and leveraged for continuous improvement against business goals.
    • Link multiple data types – online, offline, primary, secondary – to derive deeper insights and cross-channel connections.
  • Analytics Capability Management – Own, evolve and scale our brand digital analytics capabilities to anticipate and meet the needs of the Agency and the organization.
    • Represent the Agency’s perspective across the organization to strengthen cross-channel/enterprise knowledge and capabilities.
    • Collaborate with Agency team members, clients, and internal stakeholders to drive the optimal analytics approach to actionably measure for the business need.
  • Testing and Optimization - Develop a consistent, structured and scalable rapid-cycle digital test approach that yields actionable information to drive performance. 
  • People Management - Guide and manage Analytics team members. 
    • Conduct on going performance reviews, manage workload and deliverables, coach, develop capabilities, and hire new team members as needed.     

  • Bachelor's degree from an accredited college/university.
  • 10 years of marketing measurement and analytics experience; minimum of 3 years managing and developing direct reports (performance management, hiring, coaching, development).
  • An understanding of the financial services category is a plus, as is experience with multiple distribution models, specifically third-party intermediaries and direct to consumer.
  • Firm understanding and experience with data management, including platform integration (segment profiles, leads data, DSPs, DMPs, CRM). Experience with tag management, test/optimization platforms, web analytics tools, data visualization, analytics/BI tools.
  • A thorough understanding of the advertising analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations.
  • A leader who can command presence and build relationships across the organization. Able to clearly articulate complex technologies and concepts to stakeholders.
  • Proven ability in building processes and systems within a matrixed organizational structure.

 


Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
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