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Director, Content Strategy - Minnetonka, MN

UnitedHealth Group

Minnetonka, MN
Job Code:
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Job Details

Director, Content Strategy - Minnetonka, MN(Job Number:710334)

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)


The Director, Content Strategy leverages writing expertise, business acumen and interpersonal skills to write and deliver external communications that drive stakeholder engagement and are integrated with the business strategies and objectives for UnitedHealthcare and its lines of business' which serve a combined 46 million members. As part of the shared services communications team, this individual will lead UHC corporate content strategy in partnership with an outside firm. This position will also work closely with various team members on multi - media content development, distribution and amplification. This role reports to the head of external communications for UnitedHealthcare.


Primary Responsibilities:

  • Establish direction for UnitedHealthcare's external editorial channel based on business objectives, our mission, the competitive landscape and the unique, segmented needs of all audiences. Deeply understand the variety of UnitedHealthcare external audiences and their desires and motivations to ensure message resonance
  • Guide editorial strategy for external communications via the News Hub across UnitedHealthcare. This involves understanding current company priorities and milestones, hosting editorial content meetings with the communications teams and agencies, designing publication schedules, and crafting storylines
  • Serve as champion of new voice and tone and superior writing quality for the team, bringing a clear, succinct, authentic tone of voice to all work. Draft content for a variety of written channels and serve as reviewer and approver of content across the team
  • Establish news gathering processes that ensures timeliness in company communications and an expectation for breaking news on the News Hub. Collaborate closely with team and business partners to prioritize editorial content, and with creative teams to leverage multi - media storytelling
  • Ensure work is original and within the rules, regulations, guidelines and other copyright laws
  • Embody and promote UHG corporate values and ethics, and demonstrate a passion for our mission
  • Oversee social media amplification and measurement


Job Communications Specialists and Management
Primary Location US-MN-Minnetonka
Other Location 
Organization UHC Communications
Schedule Full-time
Number of Openings 1
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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