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Director, CRM and Loyalty

Walmart


Location:
SAN BRUNO, CA
Date:
08/22/2017
2017-08-222017-09-20
Job Code:
881923BR
Walmart
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Job Details

JobId: 881923BR
JobTitle: Director, CRM and Loyalty
City: SAN BRUNO
State: CA
Description: The Director, CRM and Loyalty is responsible for building and executing Jet’s retention marketing and loyalty strategies. Your ultimate goal is to drive customer lifetime value. Challenges you’ll be tackling Driving repeat purchase behavior across Jet’s and Walmart\u0027s existing customer file – from on-boarding/activation through highly loyal, frequent shoppers and lapsed consumers. Leading email and mobile push channel strategy and performance team. Displaying expertise in retention marketing, loyalty program constructs, customer segmentation and analysis and digital marketing. Responsibilities Create and drive strategy around cross-channel, segment based marketing across our existing customer base, initially leveraging channels like email and mobile push and expanding to additional channels. Create cohesive customer life-cycle strategy with targeted programs for specific customer groups, including win back, category expansion and onboarding. Build, test and scale loyalty program and loyalty assets that deliver against goal of driving increased LTV. Develop robust, iterative and scalable channel test/learn strategy, inclusive of consistent performance reads with go-forward recommendations. Develop and manage overall customer contact strategy – driving towards a goal of targeting customers at the right time, in the right format with the right content for them. How you’ll know it’s right If you can drive results and solve problems in fun and creative ways… If you want to do things in our industry that have not been done… If you want to be a part of one of the fastest growing e-commerce companies around where the only constant is change… Cultivates an environment where associates respect and adhere to company standards of integrity and ethics Develops and implements strategies to attract and maintain a highly skilled and engaged workforce Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals Directs the development of annual plans Manages the Walmart brand Oversees and directs the development and implementation of large-scale marketing initiatives (for example, on-site merchandising, advertising, store integration) Oversees the development and management of key supplier partnerships on new and existing marketing initiatives Provides overall direction Sets and oversees marketing budgets
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