Sign In
 [New User? Sign Up]
Mobile Version

Director – Customer Relationship Management


Shelton, CT
Job Code:
Apply on the Company Site
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

Position Title: Director – Customer Relationship Management
Job Code: 408838
Job Location: Connecticut-Shelton
With its reputation for innovation and award-winning products and service, Prudential Annuities is a growing and dynamic organization. We are seeking a Director of CRM Strategy within the Business & Competitive Intelligence team. In this role, you will be responsible for the strategy and delivery of customer experience/CRM programs, leveraging data to drive increased sales and loyalty for Prudential Annuities’ customers and business partners. This position offers a challenging and high profile opportunity to analyze performance of cross-channel marketing, draw actionable insights to support the business, and lead CRM programs across all channels.
  • Lead a team of CRM professionals, provide technical guidance and mentoring
  • Analyze and segment customers by category, value, recency and identify relevant targeting
  • Manage customer loyalty program; develop KPIs and dashboards for executive leadership
  • Partner with cross functional teams to implement best practices on customer relationship management programs
  • Launch new features and products within the existing CRM platforms to Sales, Marketing and Service teams
  • Work with the Analytics team to create the proper reporting and analytics to analyze the performance of cross-channel marketing programs
  • Develop a framework and methodology for mapping our existing customer journeys, scoring the customer journey performance and resulting customer sentiment
  • Develop and manage overall customer contact strategy – driving towards a goal of targeting customers at the right time, in the right format with the right content for them.
  • Collaborate with the other parts of the organization to identify common challenges and develop optimal solutions
  • Develop presentations, project plans, timelines, and vendor relationships to ensure projects are delivered with the highest quality and on time

  • Bachelor’s degree and a minimum of 8 years of relevant work experience in Customer Relationship Management roles
  • Experience leading teams of employees. Ability to coach and motivate teams
  • Experience developing various types of customer lifecycle campaigns (loyalty/retention programs, new customer acquisition, win-back, etc.)
  • Experience with and database technologies
  • Comfortable interacting throughout all levels of the organization and external partners
  • Excellent communication and presentation skills

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.
Job Function: Banking/Financial Services
Schedule: Full-time
Apply on the Company Site
Powered ByLogo

Featured Jobs[ View All ]

Featured Employers [ View All ]