Sign In
 [New User? Sign Up]
Mobile Version

Director Database Marketing - Minnetonka, MN

UnitedHealth Group

Minnetonka, MN
Job Code:
Apply on the Company Site
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

740678 Director Database Marketing Minnetonka MN

Director Database Marketing - Minnetonka, MN (740678)

Position Description

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

This position is a critical function within UHC Marketing & Consumer Experience as it is the execution arm for all consumer engagement in support of Member and Non-Member Outreach and STARS / HEDIS Ratings.  

With a focus on our Consumer Engagement Engine, this position elicits, analyzes, and documents business and technical needs of strategic programs / projects; projects will involve several business areas with scope of medium to large complexity, ambiguity, urgency, risk, and technical sophistication. This position will serve as the lead for all or a majority of the analysis efforts of assigned programs / projects; coordinating the work of other business system analysts as needed and will act as a liaison, facilitating and communicating among several business and stakeholders. 



Primary Responsibilities:

  • Supports medium to large complex projects involving ambiguity and risk encompassing multiple cross-functional business areas
  • Engages with business and technology stakeholders to understand comprehensive needs
  • Leads needs / impact analysis efforts while engaging with engagement engine teams
  • Analyzes business problems and makes recommendations for creative solutions
  • Facilitates, prioritizes, and proposes business process re-designs to maximize process results
  • Embraces change and provides encouragement to guide others through change; manages conflict
  • Fosters relationships across multiple business and technology areas
  • Increases business acumen and awareness of best practices to continuously improve business capabilities
  • Proficient at right-sizing the message to the audience
  • Works with user groups to provide training, resolve questions, assess user needs
Required Qualifications:
The ideal candidate will be someone who may have a technology background with some marketing tools experience.
  • Bachelor degree in business, technology, related field or equivalent combination of education and relevant experience
  • 5+ years of consumer marketing operations experience
  • 2+ years business consultant experience (i.e. liaison between marketing and IT)
  • 2+ years marketing database experience
  • Hands-on or leadership experience with any combination of the following: IBM Unica software suite such as Campaign and Interact (or comparable application), Salesforce Marketing Cloud (ExactTarget)
  • Working knowledge of relational databases, database structures and design, systems design, data management, data warehouse
  • Must be proficient in the creation and execution of SQL/ Oracle queries
  • Ability to collaborate with team members to meet project related goals
  • Excellent interpersonal skills
  • Ability to understand complex business problems quickly
  • Ability to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced environment
  • Must be self-motivated, goal oriented, and able to work with ambiguity and confidentiality
  • Excellent organizational, verbal, and written communication skills
  • Must have the ability to recognize opportunities/gaps and have the confidence to push through to resolution
  • Must be comfortable working with all levels of stakeholders
  • Must be able to make recommendations, analyze and provide input to processes to support increased efficiencies, economies and operational best practice
  • Ability to articulate business needs into technical requirements
Preferred Qualifications:
  • 3+ years of digital marketing experience
  • 3+ years of Healthcare experience
  • Working knowledge of web services

Careers with UnitedHealthcare. Let's talk about opportunity. Start with a Fortune 6 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can do your life's best work.(sm)


 Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


Job Keywords: Director, Business Development, Business Consultant, Database, Marketing, Consumer, STARS, HEDIS, Minnetonka, MN, Minnesota


Job Details

  • Contest Number740678
  • Job TitleDirector Database Marketing - Minnetonka, MN
  • Job FamilyMarketing and Advertising
  • Business SegmentUnitedHealthcare Corporate

Job Location Information

  • Minnetonka, MN
    United States
    North America

Additional Job Detail Information

  • Employee StatusRegular
  • ScheduleFull-time
  • Job LevelDirector
  • ShiftDay Job
  • TravelYes, 25 % of the Time
  • Telecommuter PositionNo
  • Overtime StatusExempt

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

Powered ByLogo

Featured Jobs[ View All ]

Featured Employers [ View All ]