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Director, Digital Optimization & Personalization – Minnetonka, MN

UnitedHealth Group

Minnetonka, MN
Job Code:
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Job Details

Director, Digital Optimization & Personalization – Minnetonka, MN(Job Number:711574)

Welcome to UnitedHealthcare - Together We Are Making a Difference in the Lives of 47 Million Americans.


Would you like the opportunity to help make managing health and wellness easy for UnitedHealthcare members?  If so, this role is for you!


The Digital Optimization and Personalization Director for UHC Digital Data and Analytics team will lead optimization and personalization strategies and standards across all UHC digital properties and products. This role will heavily collaborate with leadership of digital product to optimize and personalize the digital experiences for our members. This role will also manage a team of optimization analysts responsible for defining, testing, and executing strategies.


Primary Responsibilities:

  • Develop the roadmap for delivering optimization and personalized experiences across UHC digital
  • Advance the use of testing as part of digital product management standards
  • Manage relationships with testing technology platforms like or including Adobe Target
  • Establish and maintain best practices and standards for testing within the product lifecycle
  • Manage cross product optimization initiatives and prevent conflicts to ensure validity of experiments
  • Lead a team of optimization analysts across multiple locations, embedded with digital product teams to enforce standards and best practices
  • Evaluate tools and standards to develop best in class personalization strategies. 
  • Collaborate and participate on business drivers, goals for and stakeholder needs
  • Demonstrate compliance with regulations
  • Manage the prioritization of ideas to further increase the quality and rigorousness of data and testing
  • Collaborate with data scientists to leverage insights in optimization and personalization strategies
  • Collaborate with Solution Architects to develop solutions to personalize the digital experience
  • Lead a council of digital strategists and product owners to share ideas and insights
  • Present insights and recommendations for action to executive leadership

Job IT General Management
Primary Location US-MN-Minnetonka
Other Location 
Organization UHC IS
Schedule Full-time
Number of Openings 1
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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