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Director, Hospital Marketing, ELIQUIS

Pfizer


Location:
New York, NY
Date:
01/05/2018
2018-01-052018-02-05
Pfizer
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Job Details

**ROLE SUMMARY** :



ELIQUIS is the leading direct oral anticoagulant in the US. The hospital setting accounts for many ELIQUIS initiations and success in this channel is critical. The ELIQUIS team focuses on driving performance in target hospitals which operate in a complex, diverse mix of integrated delivery systems. Adding to the complexity, the ELIQUIS team operates as an Alliance with Bristol Meyers Squibb and the team has a strong culture of collaboration and teamwork across both companies







The ELIQUIS Hospital/IDN/Payer Marketing Team is responsible for identifying and applying insights to deliver exceptional value to patients and our hospital and payer customers.







The Director, Hospital Marketing will be responsible for working cross-functionally and across the Alliance to lead the development of hospital strategies for all 6 ELIQUIS indications to address the needs of institutional-based HCPs and other stakeholders. The Director will also support the hospital marketing needs of ~1000 sales total representatives across both the Institutional Sales and Cluster 2 sales forces.







Additionally, the Director has sole accountability across the Alliance for developing and executing strategies for select channels (Veterans' Administration (VA) and Department of Defense (DoD) hospitals).







This role requires extensive experience in the non-retail institutional setting to identify and capitalize on key market forces and trends among hospitals, Integrated delivery networks (IDNs) and medical groups. The Director is responsible for ensuring hospital marketing planning is developed in tandem and integrated appropriately with the MG/IDN plan to maximize the impact of hospital strategies and tactics. This requires extensive cross-functional coordination with PFE Key Account Managers, Medical Outcomes Specialists and Field Medical, as well as corresponding counterparts from BMS.







The Director must have exceptional analytical and innovation skills to determine the data plan required to optimize field force targeting, lead and execute the hospital-specific multichannel marketing plan and identify/evaluate "emerging customers" such as hospital staffing organizations. In addition, the Director will identify the need for pilots to test concepts he/she develops and execute them as necessary.







**ROLE RESPONSIBILITIES:**







+ **Hospital strategy and execution lead:** Leads brand strategy, tactics and resource development **for 6 unique ELIQUIS indications** with **~1000 sales representatives across 2 different sales divisions** . Collaborates with the IS and C2 IPT leads to create ELIQUIS Hospital Operating and Tactical plans.



+ Gain senior management and BMS counterpart alignment on Hospital operating plan



+ Extensive contact with customers and Field Force to gain insights and competitive intelligence



+ Lead and execute appropriate market research to create hospital-specific strategies, messaging and tactics for NVAF, VTE and Ortho indications



+ Gather and prioritize insights from the FF



+ Marketing Lead 3 IS POAs/year



+ Create Integrated Account Team strategies, tactics and training programs to be implemented by IS, KAM, and/or CL2 colleagues. Examples include HEOR data training for C2 DBMs, the Virtual Affordability URL Program and the Webcast Speaker series



+ Design and execute pilots to test strategic proof of concepts







+ **Alliance Lead with sole marketing accountability** for all VA, DoD and orthopedic surgery strategies and tactics. Leads IS field force workstreams to address opportunities in the VA and DoD accounts\\







+ **Hospital media plan lead** : Responsible for multichannel budget which includes creating digital content for a wide array of customers, including HCPs, pharmacists and case managers.







+ **Develop and maintain relationships with key Hospital KOLs and organizations:** Responsible for establishing a network with key opinion leaders to identify future clinical and market trends and monitor competitive activity. Accountable for identifying and executing a congress plan with diverse stakeholders including medical societies and pharmacy trade groups.







+ **Ensure impact of increasingly-influential IDNs reflected in IS strategies and tactics**



+ Create IAT strategies, tactics and training programs implemented by IS, KAM, and CL2 (Examples: Explore integrated quality measure messaging, IAT optimization, develop hospital-related / federal account RWE, optimize HEOR data rollout, Virtual Affordability Program for integration into EMRs, Webcast Speaker series)







+ **Determine effective approaches with new "emerging customers"** including ED/Hospitalist staffing organizations, urgent care centers, HCP medical societies







**QUALIFICATIONS :**







+ 7+ years of experience in Marketing, Field Sales, Key Account Management and/or Payer Account Management. Hospital/IDN experience a plus. Cardiovascular marketing experience preferred.



+ Ability to travel 30-40% of the time. Position can be based either at NY HQ or within a Region



+ Ability to lead cross-functional teams across multiple companies without direct authority



+ People-management experience preferred



+ Ability to work on multiple projects and prioritize/multi-task effectively



+ Strong project management skills



+ Pharmaceutical marketing experience and strong knowledge of the US healthcare market required



+ Demonstrated expertise and success in developing and executing strategic / tactical plans



+ Demonstrated ability to work effectively with varied internal stakeholders to improve business performance



+ Strong analytical skills; detail and action oriented; creative



+ Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups



+ Ability to effectively lead and influence an indirect team







**NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS :**







+ NY HQ or Regionally-based position.



+ Travel schedule includes availability to manage and attend key congresses throughout the year (approx. 5-10 congress events during the year) and 1-2 field days/quarter



+ Travel to research initiatives, POAs and other key marketing or sales meetings as needed







**NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS** :







+ **NY HQ or Regionally-based position.**



+ **Travel schedule includes availability to manage and attend key congresses throughout the year (approx. 5-10 congress events during the year) and 1-2 field days/quarter**



+ **Travel to research initiatives, POAs and other key marketing or sales meetings as needed**







**EEO & Employment Eligibility**



Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.







**Sunshine Act**



Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.







**Other Job Details:**







+ **Last Date to Apply for Job: January 18, 2018**



+ Additional Location Information: Selected colleague can sit anywhere in the US.



+ Eligible for Employee Referral Bonus







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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