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Director, Marketing - Association


Roseland, NJ
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Job Details

Position Title: Director, Marketing - Association
Job Code: 464218
Job Location: New Jersey-Roseland

At Prudential Group Insurance, we make long-term financial security a reality for millions of individuals. We care about helping our clients meet their goals and overcome challenges. Our teams are constantly solving problems and creating innovative solutions that put people at the center and help improve organizational and individual financial wellness.


The Director, Marketing for Association will be responsible for developing and implementing the marketing strategy and execution across new and in-force Group Insurance Association customers and the participants. The candidate will also be responsible for the strategy and implementation of new products and will partner closely with Distribution, Marketing, Operations and Centralized business functions to drive an integrated strategic marketing plan that supports business objectives around acquisition, retention and profitability.

Major Responsibilities include:

  • Responsible for marketing strategy development and go to market roll out of an integrated strategic marketing plan for existing and new Association products. Partner with marketing, product and distribution to drive differentiation and adoption across producers, associations and members
  • Oversee member campaign plan development and execution. Formulate testing strategies that drive KPIs including increased member engagement, conversion, sales, profitability and life-time value. Communicate results to internal and external audiences and secures executive and cross-functional approval and support
  • Draw on expertise in research, segmentation and analytics to create strategies that connect with the target audience throughout the lifecycle to increase participation and drive measurable impact for the business
  • Lead and partner to streamline the internal process and association marketing budget to drive efficiencies in capacity planning and implementation of marketing campaigns to impact business objectives
  • Lead the development of impactful marketing communications to use the most effective channels given the target audience and objectives. Articulates differentiated positioning in a clear, compelling and concise way by adapting the communication style based on the tactic/channel
  • Serve as subject matter expert. Partner and consults with cross-functional areas, including Product, Distribution, Marketing and Cross business teams to develop, align and execute strategies
  • Lead and manage a team to create an inclusive, ethical and high-performing organizational climate in which associates are engaged and motivated to do their best work by reliably producing the required business results

  • Bachelor's degree required
  • 7-10 years of marketing experience
  • 5 years of management experience
  • Experience in building/executing marketing plans and/or consumer marketing campaigns. Knowledge of Association/Affinity marketplace a plus
  • Aptitude to effectively build and maintain partnerships with internal and external partners
  • Solid analytical skills with the ability to drive execution, initiate action and follow-ups to successful completion
  • Experience with B2B and B2C marketing
  • Experience with digital marketing and new marketing trends
  • Exceptional verbal, written and communication skills
  • Strong organizational and time management skills

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.
Job Function: Marketing
Schedule: Full-time
Apply on the Company Site
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