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Director Marketing - Eden Prairie, MN

UnitedHealth Group


Location:
Eden Prairie, MN
Date:
03/28/2017
Job Code:
1710001
Apply on the Company Site
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Job Details


Director Marketing - Eden Prairie, MN(Job Number:697167)
Description

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm)

 

We are looking for an amazing consumer focused, data-driven marketer to own the marketing for our consumer health service products. You will be in charge of developing and executing plans to create awareness, engage the target audience, and support conversions which ultimately drive value for the consumer and business. This role will lead the development of the content and engagement strategy. Experience with both digital and offline content planning and distribution is highly desired. This strategic marketing role will work closely with key business partners, campaign operations, copywriters, content curators and advanced analytics.

 

Primary Responsibilities:

  • Develops and executes strategies for a function or discipline that span a large business unit or multiple markets / sites
  • Directs others to resolve business problems that affect multiple functions or disciplines
  • Product, service or process decisions are most likely to impact multiple functions and / or customer accounts (internal or external)
  • Build and manage content strategy team to deliver relevant health topics including educational and clinical content, messaging to drive awareness of self-service tools, and content to compliment health and care plans
  • Development of the evolving consumer value proposition
  • Establish brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
  • Develop and manage the development of editorial calendar, organization workflows and governance
  • Collaborates across functions and product silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement
  • Establish closed-loop analytics with product to understand how our inbound marketing activity turns members into engaged consumers
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
  • Measurement and optimization of the content will be required on a regular and ongoing basis
  • Collaborate with curation and content creators to ensure content aligns to the strategy
  • Partner with campaign operations and external partners to distribute content in relevant channels
  • Partner with the advanced analytics team to determine measurement and alignment to NPS® and ROI

 


Job General Marketing
Primary Location US-MN-Eden Prairie
Other Location 
Organization Integrated Marketing
Schedule Full-time
Number of Openings 1
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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