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DIRECTOR MERCHANDISE MARKETING

Home Depot


Location:
Atlanta, GA
Date:
02/15/2018
2018-02-152018-03-17
Job Code:
114253
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Job Details

DIRECTOR MERCHANDISE MARKETING - Atlanta GA 30308 Skip Navigation
Job Details

DIRECTOR MERCHANDISE MARKETING (114253)

GA - Atlanta

  • Date Posted: Jan 26, 2018
  • Company: The Home Depot
  • Travel: 0-25%
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: No




Position Description:
POSITION PURPOSE
The primary focus of this role is to work closely with key leaders on Marketing initiatives that will maximize sales & profitability. The successful candidate will have the ability to develop strategies to test marketing initiatives, implement, evaluate/analyze results, and make recommendations that will optimize the organization’s ability to go to market across multiple marketing and media channels.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • Develops strategies, utilizing all available media channels, to deliver marketing programs aligning business needs with consumer wants. Implements measurable programs that use customer data to make decisions that drives sales
  • Partners with Consumer Insights group to design & commission research and benchmarked data as a basis to develop strategic direction. Manages a team through the research, evaluation and analysis of current and future trend phases in the market and amongst industry competitors.
  • Leads a team in communicating to internal customers and outside vendors. Has accountability for the direct supervision of work activities of others, in addition to managing efforts such as selection, training & development and all aspects of performance management.
  • Has responsibility for managing a marketing budget, which includes managing projects and the allotment of money to meet budgetary and segment goals. Manages outside vendors and agencies to ensure execution of programs and tactics so that they are on time and within budget.
  • Leads efforts to seek new thinking that will create close integration of marketing, technological and data-driven decisions. Recommends ongoing enhancements and changes to programs: generates new tactics and applications to improve marketing efforts.
  • Acts as the link for business leaders on all marketing efforts by working cross-functionally to implement initiatives, maintain alignment and drive efficiency. Identifies trends in the marketplace to drive appropriate marketing strategies that demonstrate positive financial gains. Develops return on investment analysis
NATURE AND SCOPE
Position reports to VP Marketing
Number of Direct Reports - 5

ENVIRONMENTAL JOB REQUIREMENTS

Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:
Typically requires overnight travel 5% to 20% of the time.

Additional Environmental Job Requirements:


ESSENTIAL SKILLS:
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 8 years

Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Preferred Qualifications:

Knowledge, Skills, Abilities and Competencies:

  • Strong leadership abilities and experience in managing cross-functional work relationships.
  • Strong multi-tasking and prioritizing skills.
  • Highly organized - with ability to combine strategic direction with hands-on, tactical execution.
  • Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis.
  • Financial acumen.
  • Demonstrated ability to combine strategic planning with practical solutions.
  • Demonstrated ability to conceptualize and build integrated marketing plans.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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