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Director of Business Development - (241878)

Universal Health Services

Job Code:
Universal Health Services
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Job Details

Deltek Talent Management - Director of Business Development - (241878)

Job Details

Director of Business Development - (241878)

Facility Name
Coastal Behavioral Health
SAVANNAH, GA 31405 US (Primary)
Career Area
Marketing & Advertising
Job Description

Coastal Harbor Health System is a multi campus behavioral health system comprised of Adult and Adolescent Acute hospitals, long term residential treatment center for youth, partial, outpatient and foster care programs. GENERAL PURPOSE OF POSITION: To achieve the desired utilization of CHHS’s continuum of care through the effective application of marketing principles and methods. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Generate intake call growth. Perform personnel management duties including screening and selection of Marketing staff, providing department orientation and training. Develop and coach staff to improve sales skills and think strategically about business growth through ongoing class trainings, ride alongs, role plays, weekly planning meetings, evaluation of territory management Develop and maintain a current online marketing presence (e.g. website, Constant Contact mailers, and referral source satisfaction surveys) Develop and implement a strategic marketing plan for generating intake calls to the facility on a monthly, quarterly, annual basis. Coordinate effortwith entire BD team to ensure consistency Review MS4 data on a daily, weekly, and monthly basis to identify referral source variances and admission trends. Review Intake activity anddispositions daily and discuss with BD staff and intake as needed. Monitor competitive activity and report to team members and leadership. Take action or initiate a responsive marketing campaign as necessary. Write or edit marketing copy material for brochures, website and other promotional materials. Maintain account list. Make 15 - 25 sales calls per week. Support all facility ventures that positively impact marketing and business development (e.g. CEU programs, Lunch and Learns, tours, public speaking engagements, regional representation at meetings, networking opportunities). Identify opportunities for program growth and discuss with CEO Initiate census recovery plans as needed. Track ROI of each team members’ efforts via marketing productivity reports and marketing contact reports. Work with department heads to become informed about facility and program changes for marketing messaging. Make changes to marketing materials as needed. Facilitate weekly Business Development meeting. Annually set goals for your department and review every six months for compliance. Ensure departmental safe work practices. Support facility’s internal and external customer service standards. Other duties as assigned

Job Requirements

The right candidate will have

  • A Bachelor's in Marketing or Business
  • Strong sales experience, preferably in healthcare industry
  • an understanding of behavioral/mental health field highly desirable but not required
  • a valid drivers license
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