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Director of Business Development

Universal Health Services

Job Code:
Universal Health Services
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Job Details

Director of Business Development

Job Code:  241878
Facility: Coastal Behavioral Health
Travel Involved: 60-70%
Job Type: Full Time
Job Level: 
Minimum Education Required: Bachelor's Degree 
Skills: Marketing -> Event Coordination, Marketing Communications-Management, Collateral Management, Public Relations, Product / Brand Management, Communications
Administration -> Department Level, Trade Show Coordination
Category: Marketing/Advertising
FTE: 1.0
Position Summary:

Coastal Harbor Health System is a multi campus behavioral health system comprised of Adult and Adolescent Acute hospitals, long term residential treatment center for youth, partial, outpatient and foster care programs.   




To achieve the desired utilization of CHHS’s continuum of care through the effective application of marketing principles and methods. 



  1. Generate intake call growth.
  2. Perform personnel management duties including screening and selection of Marketing staff, providing department orientation and training.
  3. Develop and coach staff to improve sales skills and think strategically about business growth through ongoing class trainings, ride alongs, role plays, weekly planning meetings, evaluation of territory management
  4. Develop and maintain a current online marketing presence (e.g. website, Constant Contact mailers, and referral source satisfaction surveys)
  5. Develop and implement a strategic marketing plan for generating intake calls to the facility on a monthly, quarterly, annual basis.  Coordinate effort with entire BD team to ensure consistency
  6. Review MS4 data on a daily, weekly, and monthly basis to identify referral source variances and admission trends.  Review Intake activity and dispositions daily and discuss with BD staff and intake as needed.
  7. Monitor competitive activity and report to team members and leadership.  Take action or initiate a responsive marketing campaign as necessary.
  8. Write or edit marketing copy material for brochures, website and other promotional materials.
  9. Maintain account list.  Make 15 - 25 sales calls per week.
  10. Support all facility ventures that positively impact marketing and business development (e.g. CEU programs, Lunch and Learns, tours, public speaking engagements, regional representation at meetings, networking opportunities).
  11. Identify opportunities for program growth and discuss with CEO
  12. Initiate census recovery plans as needed.
  13. Track ROI of each team members’ efforts via marketing productivity reports and marketing contact reports.
  14. Work with department heads to become informed about facility and program changes for marketing messaging. Make changes to marketing materials as needed.
  15. Facilitate weekly Business Development meeting.
  16. Annually set goals for your department and review every six months for compliance.
  17. Ensure departmental safe work practices.
  18. Support facility’s internal and external customer service standards. 
  19. Other duties as assigned


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  An individual must be able to perform their duties in a positive manner and serve as a positive role model and influence for clients and colleagues.  The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

  1. EDUCATION and/or EXPERIENCE  - Master’s level with at least two years experience in admissions and marketing.
  2. CERTIFICATES, LICENSES, REGISTRATIONS - Valid state driver’s license with appropriate endorsement.
  3. LANGUAGE SKILLS - Ability to read, analyze, and interpret documents such as general business periodicals, professional journals, technical procedures, and governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.  
  4. MATHEMATICAL SKILLS - Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.  Ability to apply concepts of basic algebra and geometry.  Elementary use of computer spreadsheet programs. 
  5. REASONING ABILITY - Ability to define problems, collect data, establish facts, and draw valid conclusions.  Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several concrete and abstract variables.  Ability to think and act quickly and calmly in an emergency situation and make independent decisions.
  6. PHYSICAL DEMANDS - While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands or arms; talk or hear; taste or smell.  The employee is occasionally required to climb or balance; and stoop, kneel, or crouch.  The employee may frequently lift and/or move up to 10 pounds and occasionally lift and/or move a minimum of 50 pounds.  Specific vision abilities required by this job include close, distance, and peripheral vision, color and depth perception, and ability to adjust focus.  The employee may occasionally be required to physically restrain clients, using authorized restraint procedures as a last resort for protection of client and staff.
  7. WORK ENVIRONMENT - The work environment for this position is a residential facility or day treatment school setting.  While performing the essential functions of this job, the employee will be exposed to clients who may ask inappropriate personal questions, display socially unacceptable personal behaviors, use profanity and sexually explicit phrases, make insulting remarks or threats regarding appearance, age sex, or race, and exhibit defiance, dishonesty, and assaultive or self-destructive behaviors.  The employee is occasionally exposed to outside weather conditions, and may be subject to occasional local travel as required by facility needs.  The noise level in the work environment is usually quiet to moderate.

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