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Director of Marketing, Fashion


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Job Details

JobId: 853105BR
JobTitle: Director of Marketing, Fashion
State: CA
Description: As a Director of Marketing, you will lead a team and develop marketing for Fashion, one of our high priority lifestyle categories, for Why Walmart @Jet? This role can be based in San Bruno or New Jersey. In a word: impact. As part of the Walmart family of brands, you’ll be able to access the resources and scale of a Fortune 1 company, while leveraging the innovative technology and nimble environment of an early stage startup. What we’re saying is, this isn’t your average day job. If you’re hungry to catapult ideas into action and own your career, let’s chat. Challenges you’ll be tackling •You’ll have a unique, hybrid role - representing the marketing organization and liaising heavily with many cross-functional partners (Marketing, Analytics, Category Experience/Product, Operations and Supply Chain) to create marketing plans that build awareness and drive consumer adoption of these nascent categories for •You’ll partner closely with the Retail GMs to grow their business. Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). •You will also oversee a group of individual “mini-CMO’s” assigned to each of your categories who work with the category managers on the Retail side of the business. •Oversee the growth and development of category specific, customer-centric, lifestyle marketing plans with attention to detail; focused on driving awareness, acquisition and retention. Liaise heavily with media, brand, retention, and partnership teams to bring plans to life. •Leverage internal creative team and agencies to build breakthrough, innovative marketing campaigns to drive category adoption and growth. •Grow an understanding of consumer habits for your categories (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV. •Ideate on and share results cross-functionally, constantly. Act as ambassador for your categories marketing across cross-functional teams. •Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact. How you’ll know it’s right •If playing in a jungle gym sounds more fun than climbing a ladder… •If you can drive results and solve problems in fun and creative ways… •If you want to do things in our industry that have not been done… •If you understand that without risk there is no reward…
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