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Director, Omni Channel Marketing

Cox Automotive


Location:
Atlanta, GA
Date:
09/21/2017
2017-09-212017-10-21
Job Code:
1714298
Cox Automotive
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Job Details

Company Cox Automotive
Title: Director, Omni Channel Marketing
JobID: 1714298
Category: Marketing
Industry: Cox Automotive
Job Type: Full-time

Description

The Director, Omni-channel Marketing will report to the Senior Director of Marketing Analytics and Optimization and play a pivotal role in expanding our solution design and operating processes to drive client engagement and loyalty across Inventory Solutions. 

The ideal candidate will have a mastered command of omni-channel marketing and be able to extend their knowledge in testing and channel optimization to grow an insights-forward CRM program. He/she will bring to the table a thorough understanding of data-driven marketing strategies to campaign management, cross-channel execution platforms, postcampaign reporting and analysis. Key to success is the ability to influence and partner with Marketing, Sales, and Operations stakeholders as well as external teams to drive lifecycle strategy and execution. In addition, the candidate must have a “builder” mentality as well as be able to thrive in change and effectively lead in a complex, matrix business structure.


  • Build and maintain strong relationships with functional teams to facilitate partnership and co-development of marketing program, sales, and operations strategy, specifically, Inventory Solutions Marketing, Sales.  Also, partner with Financial Solutions Marketing and other solutions groups as needed. 
  • Identify and implement best practices in leveraging our CRM platform to develop cross-channel customer journeys,  testing scenarios and regularly surface business analytics and insights (including lifecycle strategies, marketing automation, user segmentation/scoring, surveys, and leveraging dynamic/triggered messaging to optimize campaign responsiveness) 
  • Drive marketing channel strategy across various platforms such as email, phone, website, SMS, in-app and social 
  • Take operational accountability for the delivery of campaigns, including, but not limited to: o  Guide strategy development, set-up and execution of complex and automated communication journeys o  Quickly identify and troubleshoot roadblocks  and demonstrate an ability to drive successful resolutions o  Manage overall team prioritization, workflow and process flow 
  • Define and ensure implementation of campaign metrics and deliver results via reports and dashboards to provide Marketing, Field and Leadership stakeholders with an understanding of campaign effectiveness
  • Drive CRM strategy, optimization, execution and performance of client communication efforts across all touch points in the client lifecycle (including campaign planning and design, target criteria selection, list management, campaign health monitoring and post campaign analysis.) 
  • Partner with the Client Experience team to understand client needs as a baseline for driving CRM strategy  
  • Enthusiastically champions the team’s capability internally to ensure integration and collaboration across the organization  
  • Develop and lead a team of highly motivated channel and CRM operations practitioners  
  • Inspire a passion for analytics and the team’s ability to turn data into meaningful insights to guide CRM strategy and execution across Inventory Solutions  
  • Identify individual and team skill gaps and developmental opportunities (e.g., training, special assignments, conferences, projects, etc.) and develop plans to address 
  • Partner with leadership to define the vision and solicit support to expand CRM into an omni-channel discipline

Qualifications

  • Bachelor Degree required with a major in Business, Finance or Marketing strongly preferred; MBA preferred 
  • 10+ years professional experience, predominantly in a marketing, analytics or finance capacity 
  • Depth of knowledge in identifying and outlining key campaign metrics, digital analytics, campaign tracking, and ROI/marketing analytics is required 
  • Experience with a major Email Service Provider and CRM platform is required, specifically SalesForce.com (SFDC) 
  • Experience with end-to-end planning and executing multi-channel direct marketing CRM programs  
  • Extensive experience working in environments requiring crossfunctional collaboration and decision-making 
  • Strong analytical and problem-solving skills 
  • Ability to simplify complex ideas into component parts to communicate a vision effectively and efficiently into a clearly and broadly understood implementation plan 
  • Effective communication skills in a diverse environment. Ability to communicate with and maintain the confidence of clients, partners, team members, and other stakeholders. 
  • Ability to balance strategic and creative thinking with data-driven analysis and a proved track record of successful execution 
  • A sense of urgency and commitment to achieving timelines and goal achievement 
  • Excellent instincts, strong business acumen, team leadership skills and experience to bring together diverse views  
  • Ability to manage personnel and multiple projects simultaneously 
  • Excellent written, verbal, presentation and demo skills required 
  • Understanding of automotive industry a plus
COX-463


About Cox Automotive

 

Cox Automotive is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, retail, financial and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. The Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, VinSolutions®, Xtime®, incadea® and a host of other brands. With a complete and connected view of the automotive ecosystem, Cox Automotive is a global company connecting people, cars and capabilities with services that link the automotive value chain. Cox Automotive is a subsidiary of Cox Enterprises. For more information about Cox Automotive, visit www.coxautoinc.com.



Organization: Cox Automotive

Primary Location: US-GA-Atlanta-3003 Summit Blvd

Employee Status: Regular

Job Level: Director

Shift: Day Job

Travel: Yes, 25 % of the Time

Schedule: Full-time

Unposting Date: 2017-09-22
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