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Director, Premarin Vaginal Cream US Marketing Team


New York, NY
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Job Details

Premarin Vaginal Cream (PVC) is an anchor brand in Pfizer's Women's Health Portfolio and critical to the success of US Brands and Pfizer Essential Health. The US PVC Marketing Team is responsible for developing marketing strategies and tactics to meet the brand's financial commitment. The team operates in an environment that continuously embraces and encourages strategic focus to accelerate business results and creates a culture of accountability and collaboration.

The Director, Consumer Marketing position on the PVC US Marketing Team will lead the development and execution of strategic and innovative consumer initiatives to drive PVC performance. The Consumer Marketing Lead will be responsible for spearheading the strategy and development of brand DTC platform enhancements/evolution, including messaging, creative, and executional imperatives. This role requires application of in-line marketing expertise and operational leadership to achieve brand business results.

Additionally, the position entails strong strategic/analytical thinking as well as creativity and decision-making skills. A proven track record of success in developing and executing marketing tactics and working in a team-based environment will also is critical for this role.

Role Responsbilities

+ Lead the development and execution of the PVC DTC strategy and campaign across print and digital channels

+ Lead the creation of a new PVC consumer print strategy and creative campaign and the implementation across key tactics

+ Spearhead the evolution and execution of the enhanced CRM program hersource to drive patient loyalty and retention

+ Lead the development and implementation of the PVC Digital strategy (website, search, banner ads)

+ Lead the development and execution of a consumer competitive generic defense plan to protect PVC business

+ Coordinate and align with cross-functional and marketing colleagues, agencies, and other stakeholders to implement brand consumer strategies and drive results

+ Oversee agency partners and other vendors to ensure strategic alignment and executional excellence

+ Manage overall brand A&P budget ensuring spend within 2% of budget


**Education and Experience**

+ Bachelor's degree required; MBA preferred

+ 10+ years work experience required

+ 5-7 years of biotech or pharmaceutical marketing experience. The preferred candidate will have prior consumer marketing experience


+ Ability to work effectively in a brand team-based environment and partner with internal and external stakeholders

+ Proven track record of identifying insights and developing effective strategies and tactics based on these insights

+ Strong business acumen and analytical skills

+ Demonstrated initiative, strong strategic thinking and leadership skills

+ Demonstrated problem-solving and decision-making capabilities

+ Strong project and process management skills

+ Strong written and verbal communication skills

+ Ability to work on multiple projects and prioritize/multi-task effectively

**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

Last day to apply: Tuesday, November 28, 2017

Grade: 15

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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