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Director, Revenue for Sponsored Search

Walmart


Location:
San Bruno, CA 94066
Date:
02/01/2018
2018-02-012018-03-16
Walmart
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Job Details

956934BRReq ID:956934BRCompany Summary:Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Director, Revenue for Sponsored SearchPosition Summary:Position summary:



The Director, Revenue for Sponsored Search within Media Partnerships leads the team responsible for building the business of paid search advertising at Walmart. This new role will work cross-functionally with Product, Operations and Sales to massively grow revenue in the WPA (Walmart Performance Ads) platform, which serves Walmart eCommerce suppliers and sellers in our 3P Marketplace. If youre maniacal about great relationships with big brands and retailers, digital performance advertising, new technology platforms and building then executing a major growth strategy, youll be a great fit!



At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As stewards of our brand promise, Save Money. Live Better, we work alongside some of the most talented people in the world to engage with the more than 85M households who shop with us. This is a unique opportunity to join a small, high-visibility advertising team called Partnership Marketing -- within the largest company in the world. Anchored by the worlds largest retail database and our leading retail and eCommerce platforms, we help brands perfect point-of-purchase advertising, delivering media performance coupled with best-in-class targeting and reporting. We believe all digital advertising can be targeted and accountable and we have Walmarts sales data to prove it. The Partnership Marketing team wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmarts overall ecosystem.



The Media Partnerships team works directly with Walmart suppliers/Marketplace sellers and is responsible for developing comprehensive digital marketing plans using Walmarts suite of ad products. We pride ourselves on a consultative style, seeking to drive media investment by acting as strategic advisors to our partners. Sponsored Search is a core capability that increases exposure and ROI for any company selling on the Walmart e-commerce platform. Walmart is the 4th largest search engine in the world, and search is part of the shopping journey used by everyone who buys from us online.City:SAN BRUNOState:CAPosition Description:The Director leading revenue for Sponsored Search needs to be a seasoned people manager, an excellent developer and operator of revenue-generating sales programs, a strategic thinker on digital media, a skillful problem-solver and process-maker, and ultimately adaptable and resilient in the face of massive growth.



Essential functions:

Own the revenue results for a large-scale, sponsored-search advertising business at Walmart eCommerce. Partner closely with Product to ensure the platform is continuously improving to address functional requirements of large and small advertisers, including self-serve tools; deliver effective ROI for a range of different customer types; and maximize Walmart profitability. Partner with Sales to ensure the effective penetration of target advertisers; sales team training and understanding of the platform and customer needs; and continuous identification of growth opportunities.

Establish and own the processes for launching and driving paid advertising programs in WPA across Walmart categories (i.e. Apparel, Electronics, Health & Beauty, Grocery). Provide overall direction by analyzing business objectives, platform capabilities, and customer needs; developing, communicating, building support for, and implementing go-to-market sales strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; measuring outcomes to ensure desired results; identifying and capitalizing on platform improvement opportunities; promoting a customer-focused environment; and demonstrating adaptability and sponsoring continuous learning.

Define and build an internal revenue teamMinimum Qualifications: 5 years of people management experience

5 years of digital advertising experience, primarily on the sell-side

2 years in a leadership role running a digital search advertising businessAdditional Preferred Qualifications: 10 years of people management experience

10 years of digital advertising experience, primarily on the sell-side

5 years in a leadership role running a digital search advertising business

5 years or retail or e-commerce experience

5 years of account management/customer success/strategic partnership experience in digital advertising or retail/e-commerceCategory:Marketing Division:Walmart.comDivision Summary:The Walmart.com team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on Walmart.com and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce
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