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Director, US Marketing, Anti

Pfizer


Location:
Lake Forest, IL
Date:
03/23/2018
2018-03-232018-04-27
Pfizer
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Job Details

**Role Summary**



The Director, Anti-Infectives and ADD-Vantage will be responsible for developing and executing US go-to-market strategies and tactical plans for Pfizer's $0.5B generic injectables anti-infective and ADD-Vantage portfolio. He/she will be responsible for driving revenue /margin growth for the business and will be instrumental in the development of pricing strategies, the long range plan, the annual operating plan, as well as the monthly latest estimates for the business. A key focus of this role will be to work directly with sales and internal leadership to move the business forward. This leader must have excellent communication skills as they will interface collaboratively with sales, manufacturing, legal, program management, regulatory, commercial contracting, national accounts, finance, and operations.







**Responsibilities**



P&L responsibility; accountable for net sales and direct marketing expenses; lead development and execution of the operating plan including management of portfolio performance



Engage Pfizer Injectables leadership regarding strategic issues, project plans, options, and recommendations to support uninterrupted program execution



Single point of accountability for the portfolio for the field force



including providing strategic direction and ensuring selling materials are effective; the development and operationalization of the operating plan to deliver against revenue, income before taxes (IBT), and expense goals for the product portfolio



Lead positive and proactive interactions among the Portfolio team, other functional teams, and strategic partners (e.g. agencies, alliance organizations, customers as applicable) to ensure cooperation, shared responsibility in commercialization activities, and ultimately business performance; sustain customer and field engagement - with motivation, focus and clarity



Proactively identify relevant brand, customer, and competitive insights and ensure they are appropriately integrated into brand plans; prioritize execution of brand strategies to drive the maximum value



Coordinate with National Accounts to drive brand value with organized customers (Alternate Site/non-hospital and integrated delivery network/IDN)



Work in close collaboration with the business partners to share insights, develop brand revenue forecasts, track brand performance of key drivers; closely align with finance, supply chain and production sites on budgets, latest estimates, forecasts, accruals and customer demand; interact regularly with sales/account, medical, legal, regulatory and multiple external agency partners to ensure flawless execution of core strategies and tactics







**QUALIFICATIONS**



Bachelor's degree in business, science or related field; MBA or



Master's degree preferred



7+ years in marketing and/or selling pharmaceutical products into



the hospital, alternate site, or IDN or acute care center environment



Market Access initiatives, contracting with GPOs and IDNs, working with trade (wholesalers and distributors)



Pricing analysis and determination, particularly with GPOs



P&L responsibility



Forecasting



US focus, not global



Product/portfolio valuation, business case development, project



management, product forecasting, cost of goods sold, pricing



successes



Classical branding and marketing expertise, to leverage customer perceptions of differentiation and maintain brand loyalty in a highly competitive category; analytic and strategic thinking to lead evaluation and prioritization of investment options - including SI&A, and field investment (which is shared with other products)







PERSONAL ATTRIBUTES



The selected candidate will have enthusiasm, self-motivation,



confidence, high energy with a "can do" attitude, high degree of



professionalism and business acumen; ability to work effectively with



cross functional teams, build relationships, credibility across the



organization and quickly assume responsibility in a complex, matrix



environment. Highly skilled in all forms of communication (i.e. oral,



written, presentations) at team, peer and executive levels. The



selected candidate will possess the ability to present clear



and well understood messages, able to build relationships and



credibility internally and externally and facilitates the flow of



information within the organization; be an innovative thinker,



collaborative, approachable, intuitive, relatable to employees, a



relationship builder within a complete organization, trusted/trustworthy



with a roll-up-your-sleeves get it done approach, self-starter,



entrepreneurial mentality, passionate, energetic, detail oriented,



organized, driven, accountable and process oriented driving business



results. Champion of the Pfizer OWN IT culture, the Dare to Try



initiatives within PI Commercial Excellence Team and model the GEP



cultural imperatives by being entrepreneurial, focused, customer



obsessed, flexible and collaborative to maximize performance;



effectively leverage the expertise of team members in challenging the



status quo, providing decision-making recommendations and



effectively resolving conflict; and above all, the individual will have



unquestionable personal and business ethics.







**NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS**



Expected travel 15%







**OTHER INFORMATION**



The position is located in north suburban Chicago/Lake Forest, IL



Eligible for employee referral bonus



Last day to apply is Wednesday, April 4, 2018







**EEO & Employment Eligibility**



Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.







**Sunshine Act**



Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.







Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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