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Director – Vertical Marketing for Public Safety - (Gov Sales & Mkt)


Dallas, TX
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Job Details

Company AT&T

Job Title Director – Vertical Marketing for Public Safety - (Gov Sales & Mkt)

Jobid att4-3962703

Location: Dallas, TX, 75219, USA

Description \#LI-MC2

**Responsibilities include:**

+ Directs a team to perform strategic planning and implementation of marketing campaigns, content creation and programs that support marketing and sales objectives for volume, revenue, profit, retention or satisfaction in the public safety vertical

+ Recommends marketing management initiatives based on the impact to strategic marketing and sales planning objectives and strategies

+ Manages a team that designs and executes on marketing campaigns to reach stakeholders, decision makers and influencers in the Public Safety vertical

+ Direct and manage the customer facing content strategy and execution for the Public Safety Vertical

+ Managed the content calendar and creative process for public safety value proposition

+ Provide content for and manage the website focused on public safety solutions

+ Manage the marketing database and strategy for campaigns and lead nurturing.

+ Analyze and read out on campaign analytics including campaign effectiveness to senior leadership.

+ Serves as subject matter expert on public safety vertical and associated solutions

+ Responsible for content and agenda for customer Public Safety advisory Council meetings

+ Manages operational & organizational items to execute against strategy to hit the organizational objectives

+ Collaboratively works across cross functional teams including public safety sales and product teams to maximize effectiveness and achieve marketing and sales objectives.

**Required Skills**

**Bachelors or advanced degree preferred. Experience: Typically requires 10 or more years of experience**

+ **Bachelors or advanced degree preferred**

+ **Experience in integrated marketing campaigns, content marketing and marketing automation tools**

+ **Experience in running a marketing team focused on campaigns (digital, print, etc.)**

+ **Experience in Public Safety vertical preferred**

+ **Experience in lead nurturing and campaign journey mapping**

+ **Leadership experience associated with partnering with internal / external organizations including matrix management**

+ **Experience in developing new organizations to facilitate strategic services growth**

+ **Experience in strategic product launches and working with strategic ecosystem partners**

+ **Experience in executive level reviews surrounding sales activities, reviews, and key market sensing items**

+ **Preferred - has existing Sr. relationships with the first responder community**

+ **Preferred - understanding of first responder environment and dispatching processes**

+ **Preferred - understanding of first responder applications such as CAD, RMS, JMS, ALPR, NLETS, NCIC, NFIR, E-Citation, AFIS and others involved in incident command**

+ **Preferred - understanding of state and local government decision making processes for the first responder community**

+ **Experience in broadband and cellular solutions preferred**

+ **Passion in serving and marketing solutions to public safety vertical**

Note: Additional skills / competencies may be added to this specific requisition. During the application process, you will be asked to provide your proficiency and experience with all the skills / competencies associated with the requisition.

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