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E-Com Analyst

PepsiCo Inc.

Moscow, ID
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Job Details

Auto req ID: 142546BR
Job Description

  • Local product information management system set up, management and support. Set up automated and semiautomated content delivery to key touchpoints(incl. retailers catalogs, marketplaces, own web sites etc.)
  • Participate in implementation of Companys e-commerce strategy to key on-line, tech and list mile disrupters partners as a part of AOP development (incl sales data)
  • Ensure that the e-commerce and media2store strategy is consistent with the other digital activities. Execute on-line sales plan for aimed retailers. Set up for automated web site performance data collection from aimed retailers.
  • eCom activations execution in trading calendar for aimed customers
  • Test & Learn plan execution
  • Roll out Fixing the basics for PEP products [image, text, categorisation, search visibility, shop-in-shop] to tech and last mile disrupters
  • Perform operational due diligence on the retail partners across the end to end sales flow to identify issues /risks and mitigate accordingly through effective partnering and collaboration with internal /external partners and subject matter experts
  • Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources to optimise PepsiCo products on retailers platforms
  • Work closely with commercial teams on strategic/growth levers for the online business and be proactive in identifying online process for offline activity
  • Maintain scorecards & consistent KPIs - Provide regular detailed insights of sales and media performance, summarising in scorecards to enable comparisons and insight tangible driven actions.
  • Develop a deep understanding of the merchant portfolio from internal and external data / insights
  • Branded presence in eshop enhance. Leads quality of product description in eshops, categorization, search visibility, shop-in-shop, control and evaluate the work of digital agencies, and web developers, involved in execution of e-commerce and media2store strategy
  • Ensure efficiency and productivity of used strategies and technologies vs highest global standards
  • Provide final results, evaluation of accomplished projects and clear recommendations for the future
Communicate with agencies account managers to get best in class project team


  • Professional background in Analytics and Marketing e-commerce in the FMCG industry 1 year
  • Experienced in Google Analytics / Yandex Metrica/ Adobe Analytics
  • Experience in supporting an eCommerce business [CPG or retail an advantage] and suporting the overall strategy; covering on site trading, acquisition marketing, UX optimisation and technical development
  • Advanced English
  • Analytical skills create robust analysis and meaningful insights to drive actions and highlight opportunities
  • Excellent communication skills - to build strong working relationships internally and externally
  • Proactive approach - drive online sales and customer engagement
  • Strong track record of over delivery against commercial targets
  • Innovative and entrepreneurial focus

Relocation Eligible: Not Applicable
Job Type: Regular
","city":"Moscow","country":"Russian Federation","country_code":"RU",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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