Sign In
 [New User? Sign Up]
Mobile Version

eCom Marketing Analytics Manager

PepsiCo Inc.


Location:
New York, NY
Date:
08/24/2017
2017-08-242017-09-22
Job Code:
124912BR
Apply on the Company Site
  •  
  • Save Ad
  • Email Friend
  • Print
  • Research Salary

Job Details

JobId: 124912BR
Job Title: eCom Marketing Analytics Manager
Location: New York, NY
Category: eCommerce

Description:

Across PepsiCo, we continue to build new capabilities that will be critical to achieving long-term, sustainable growth. The operating environment in which we do business is undergoing immense change, and it's imperative that we transform in ways that enable us to meet the future needs of our customers and consumers. Digital technology is one such force of change, and the way we interact with retailers, shoppers and consumers is evolving at a dramatic pace. The impact of Digital / eCommerce has fundamentally evolved and in some cases transformed almost every consumer segment with groceries / consumables being the next space that external experts and large players (e.g., Amazon, Walmart) are betting on. As a result, e-commerce is one of the fastest-growing areas within the consumer products industry and represents a significant opportunity to accelerate growth for PepsiCo going forward.
To ensure we win in this space we have established a dedicated eCommerce group, bringing together world class talent across F&B, digital, and key customers. While tied closely to broader PepsiCo, the eCommerce group has a unique start-up feel and defined values that embrace a more entrepreneurial mindset: bias for action; results oriented; community-focused; prioritization of people.
In order to maintain the necessary pace to meet the growth targets and compete effectively against start-ups or technology competitors requires a step-change in our thinking and traditional approaches to data analytics and utilization. Accordingly, this role will play a critical effort in shaping and executing the global eCommerce growth agenda through leveraging subject matter expertise in eCommerce / Digital analytics, with a specific focus on Marketing Analytics. S/he will be tasked with partnering across the team to help analyze marketing performance, identify potential growth opportunities and/or optimizations to improve our marketing reach and performance. Successful performance in the role is measured by quality and impact of this work.

Accountabilities:

  • Leverage analytical methods and data science techniques to analyze large data sets and translate insights into actionable recommendations for a business audience
  • Develop scalable models/algorithms to uncover trends, patterns and insights in marketing performance.
  • Detect, monitor, and forecast trend forces utilizing data sets from multiple sources (both traditional and digital specific)
  • Key stakeholder in driving new thinking around marketing measurement and direction for the eCommerce space
  • Provide thought leadership to enhance critical organizational capabilities around marketing measurement and marketing impact.
  • Constantly monitor new developments, technologies, emerging tools, and best practices in the data analytics space
  • Partner with other analytics leaders to promote a culture of data-driven decisions making and assist in the development of analytical talent throught the organization
  • Partner with business leaders to evaluate existing strategies against target competitors using market intelligence and predictive science



Key Skills/Experience Required:

  • Experience in market research/insights/analytics, business intelligence, competitive intelligence or other similar function. eCommerce / Digital space experience preferred.
  • Experience/familiarity with modeling and analytical methodology including, but not exclusively, longitudinal analyses, multi-level modeling and multivariate analyses of variance
  • BA/BS required
  • Demonstrated problem solving skills
  • Highly organized with careful attention to detail
  • Ability to work and influence cross-functionally
  • Excellent verbal and written communication skills
  • Embodies entrepreneurial mindset and key values of having a bias for action, results-oriented, community-focused, and prioritization of people.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 124912BR",
Apply on the Company Site

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

Powered By

Featured Jobs[ View All ]

Featured Employers [ View All ]