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eCommerce Analytics Manager

PepsiCo Inc.


Location:
London, OH 43140
Date:
04/11/2018
2018-04-112018-05-12
Apply on the Company Site
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Job Details

Auto req ID: 136972BR
Job Description

At PepsiCo, you get the best of both worlds: an entrepreneurs mindset plus reach and resources. Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your lifes work. Bring your unique perspective. Bring curiosity. Bring ingenuity, and drive. Well give you a platform to be daring on a global scale.

This role owns the way that PepsiCo products appear and are marketed across eCommerce in Europe & Sub-Saharan Africa with following responsibilities;

Lead campaign analytics across display, search and social campaigns on and off retailer platforms, helping to meet sales and share targets. Collaborate across eCommerce, marketing and insights teams to communicate learning and drive best practices on eCommerce media and marketing across all PepsiCo brands and markets:

  • Lead campaign analytics for display, search, on-site merchandising, online promotions and other marketing campaigns and help shape the marketing calendar for all business units
  • Assist in the development and execution of marketing, promotional and media plans across all brand, providing key analytical input to drive returns
  • Help improve ROI of marketing spend by optimizing media plans and channel strategies through analysis of past and current campaigns
  • Mine analytics data and customer reviews to identify opportunities around messaging or promotions to lift conversion
  • Partner with brand consumer insights teams to leverage market insights, custom research and syndicated data to optimize and augment marketing plans
  • Effectively communicate learning from business and campaign analysis with sales, marketing and other business partners
  • Help other marketing and sales leaders with customer sell-in by providing timely updates on campaigns and broader eCommerce trends
  • Leverage search/social to evaluate broader web specific trends that could drive demand for our categories and communicate learning to marketing team
  • Write-up lessons learnt to support best practise playbook creation & maintenance Including media planning, execution & creative optimisation
  • Continually monitor & evaluate competitor activity keeping all relevant parties up to date with latest developments

Qualifications/Requirements

  • 5+ years of eCommerce/Digital marketing experience, multi-market experience is beneficial
  • Experience in managing performance marketing across multiple media channels, e.g. Social, Search, Display, Video, Amazon etc.
  • Experience with online reporting tools like Google Analytics
  • Familiarity with Amazon platforms like Amazon Media Group and Amazon Marketing Services preferred, but not required
  • Strong analytical skills able to optimise against relevant KPIs & commercial goals
  • Commercial - demonstrate that they value commercial results with examples of ROI delivery
  • Excellent collaboration skills this is a cross functional role within the eCommerce team and the wider sales & marketing organisations
  • Aptitude to learn fast, to absorb and integrate new facts and methodologies
  • Good attention to detail and ability to spot potential problems and plan to avoid them in advance.
  • Embodies entrepreneurial mindset and key values of having a bias for action, results-oriented, community-focused, and prioritization of people.
  • Genuine, in possession of humility, honesty and integrity

Relocation Eligible: Not Applicable
Job Type: Regular
","state":"London","country":"United Kingdom","country_code":"GB",
Apply on the Company Site

Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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