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eCommerce Marketing Associate - Peapod, Fresh Direct, Shoprite

PepsiCo Inc.


Location:
New York, NY
Date:
06/23/2017
2017-06-232017-07-22
Job Code:
121383BR
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Job Details

JobId: 121383BR
Job Title: eCommerce Marketing Associate - Peapod, Fresh Direct, Shoprite
Location: New York, NY
Category: eCommerce

Description:

Over the next five years, eCcommerce will drive 50% of all growth in the Food & Beverage categories. To ensure PepsiCo is at the forefront of capturing this growth and viewed as world leader in eCommerce, we've created the Global eCommerce group to lead our transformation with accountability for strategy and operations for all eCommerce efforts across PepsiCo. Specifically in North America, we created a dedicated team with cross category responsibility to drive online sales and conversion for powerhouse brands such as Doritos, Lay's, Pepsi, Gatorade, Quaker, Tropicana, Starbucks and more.

We are looking for a passionate, results-oriented marketer who thrives in a fast paced, entrepreneurial environment to work on the North America eCommerce team. He/She will help PepsiCo meet its sales and share targets by leading campaign execution and analytics across our display, search and social campaigns on and off retailer platforms. He/she will also collaborate cross functionally to communicate learning and drive best practices on eCommerce media and marketing across all PepsiCo brands.

The role has several distinct responsibilities and priorities:

  • Lead campaign execution for display, search, on-site merchandising, online promotions and other marketing campaigns-continuously look for ways to improve the process to make it more efficient
  • Analyze marketing campaigns and effectively communicate learning from business and campaign analysis with sales, supply chain and other business partners
  • Help improve ROI of marketing spend by optimizing media plans and channel strategies through analysis of past and current campaigns
  • Assist in the development of marketing, promotional and media plans and calendars across Frito-Lay, Quaker, Naked, Izze and more, providing key analytical input to drive returns
  • Partner with brand consumer insights teams to leverage market insights, custom research and syndicated data (i.e. IRI) to optimize and augment marketing plans and help shape the marketing calendar for all business units
  • Help other marketing and sales leaders with customer sell-in by providing timely updates on campaigns and broader eCommerce trends
  • Leverage search/social to evaluate broader web specific trends that could drive demand for our categories and communicate learning to marketing team



CANDIDATE QUALIFICATIONS:

  • 2+ years of digital marketing/eCommerce experience
  • Understanding of various digital marketing channels and corresponding KPI (Display, SEO, SEM, email)
  • Strong project management skillset; highly organized with careful attention to detail
  • Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations advanced Excel and Powerpoint skills
  • Demonstrated problem solving skills
  • Ability to work and influence cross-functionally
  • Excellent verbal and written communication skills




All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 121383BR",
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