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eCommerce Marketing Manager Grocery

PepsiCo Inc.


Location:
London, OH 43140
Date:
04/11/2018
2018-04-112018-05-12
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Job Details

Auto req ID: 133860BR
Job Description

PepsiCo Digital Team (Europe & Sub-Saharan Africa) is looking for a Marketing Lead to manage the eCommerce marketing agenda across online UK eGrocery customers; and curate, define & share best practices with eCommerce teams across ESSA.
As a member of the eCommerce marketing leadership team, this person will be responsible for helping develop the plans and programs necessary to help meet sales and share targets for eGrocery customers (e.g. Tesco, Sainsbury, etc.) across all brands (e.g. Walkers, Tropicana, Doritos, Quaker, etc.).

More specifically;

  • Drive significant growth to meet sales targets, while maintaining/improving overall marketing performance and efficiency,
  • Partner with Account leads to prioritize and plan marketing activities across UK retailers and scale multi-market European customers,
  • Find ways to leverage marketing tactics to both increase the number of online Food and Beverage buyers as well as to increase purchasing for existing buyers
  • Transform insights into added value by creating solutions that convert shoppers into buyers
  • Leverage US market learnings to establish a solid performance marketing approach - working closely with UK Digital marketing team & agencies as required
  • Partner with existing brand digital marketing teams to enhance collective spend & approach to drive shared KPIs around engagement & transaction
  • Be part of overall digital media planning across all eGrocery customers ensuring alignment & continuous optimisation & best practise to drive performance
  • Create and activate business driving opportunities at brand, category, and total PepsiCo portfolio level
  • Build relationships with retailer marketing organization to unlock new opportunities for growth and partnership
  • Manage test & learn agenda to identify new opportunities, ensuring clear goals against key activities & knowledge share
  • Work closely with existing shopper & brand marketing teams to develop breakout eCommerce marketing activity
  • Drive best practices in eGrocery marketing to wider eCommerce team across ESSA & key stakeholders in sales/marketing teamsContinually monitor, evaluate & recommend new innovations and opportunities on customers platforms keeping all relevant parties up to date with latest developments

Qualifications/Requirements

  • Experience in owning/managing eCommerce marketing & merchandising,
  • Strong analytical skills able to establish relevant KPIs & commercial goals,
  • Experience establishing & developing performance / eCommerce marketing approaches for leading brands or retailers,
  • Excellent collaboration skills this is a cross functional role within the eCommerce team and the wider sales & marketing organisations,
  • Solid project management skills ability to co-ordinate several diverse stakeholders / and to manage performance of external suppliers,
  • Aptitude to learn fast, to absorb and integrate new facts and methodologies into normal operating process,
  • Effective communication skills accurately identifies the role of different stakeholders & tailors communication messages & style accordingly,
  • Challenge & Influencing Skills experienced & effective at influencing and challenging senior internal stakeholders and agencies,
  • Strong presentation skills comfortable presenting internally / externally to all levels,
  • Good attention to detail and ability to spot potential problems and plan to avoid them in advance,
  • Flexible and responsive approach, prepared to discover new solutions to new challenges as they arise and remain tenacious in achieving the required result
  • Embodies entrepreneurial mindset and key values of having a bias for action, results-oriented, community-focused, and prioritization of people,
  • Strong ability to influence and work through others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed,
  • Ability to manage/drive agenda and thinking with functional reports in a matrixed and virtual environmentGenuine, in possession of humility, honesty and integrity,

Relocation Eligible: Not Applicable
Job Type: Regular
","city":"London","country":"United Kingdom","country_code":"GB",
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Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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