Field Marketing Manager

  • Location:
    Seattle, Washington, US
  • Additional Location(s)
    virtual within western US, remote, telecommute
  • Area of Interest
    Marketing and Communications
  • Job Type
  • Technology Interest
  • Job Id

This position can be based in any west coast location

What You Will Do

You will combine high-touch, Account-Based Marketing principles, and high-scale optimization of programs and campaigns for two market segments, comprised of customers of Fortune 2000 size. This segment includes 12 states, 114 customers, and combined product and services FY18 revenue goal is $2.3B.

You will align with specific / named accounts, and work closely with their Cisco Sales teams to develop marketing programs that drive customer engagements and opportunities, create a pipeline, and deliver revenue impact.

Your focus is to expand customer contacts, create customer engagements, and grow marketing sourced pipeline and bookings. You will accomplish this via the design, execution, and measurement of customer-relevant demand and loyalty programs.

You will be a trusted, data-focused and influential Marketing Business Partner to Sales colleagues and you will:

  • possess in-depth knowledge of Cisco’s portfolio (Products and Services) and build quarterly plans that align with your sales team's priorities
  • challenge the status quo, and promote innovation with a persistent approach to shift from legacy and traditional processes to optimized, high-value and business impact work
  • assess and target the highest return customers, segments and buyer personas
  • build prescriptive, targeted execution strategies for key programs based on data and analytics
  • champion program and marketing processes and sales alignment to ensure consistency
  • provide synthesized and quantitative feedback across marketing to influence and refine the future marketing portfolio
  • adapt the Marketing Channel / Communication mix (including digital) to align with your customers buying process and your unique geography
  • identify and scope gaps – where the marketing portfolio does not address market opportunities and sales priorities – and champion adjustments to marketing colleagues
  • conduct quantifiable analysis of marketing program results and champion enhancements and optimization based on ‘MROI’ principles and Revenue Marketing methodology

Who You Will Work With

Our segments of customers are more risk-averse with technology investments, often seeking solutions that are widely adopted. Customer loyalty to Cisco is often high in these accounts, which want sustained investments with Cisco. Our customers are ‘high-touch’ organizations with their vendor community and expect a close, personal and frequent cadence with representatives. Cisco customers want more of a consultative presence, as a key part of their planning and strategy community. At the same time, due to the breadth and constant evolution of our portfolio, there are always opportunities for marketing to initiate and/or accelerate the cross- and up-sell of new and different category solutions within these dedicated customers.

Key sales leaders will be your primary stakeholders. We work with many levels and functions within the Sales organization including area leadership, direct sellers, partner channels, engineers and extended technical and business outcome sellers. We collaborate across the Cisco marketing organization– including corporate/global, regional, Content, Digital, Programs, Event, customer experience managers and Marketing Communications teams. We also partner various Cisco product Business Entities Marketing teams and external parties such as channel partners, eco-partners and vendors.

About You

Minimum requirements are:
  • 5 years field marketing experience / exposure in B2B environment
  • 5+ years’ experience working in the software, hardware, networking or cloud computing environment, optimally in organizations selling through a channel
  • A Bachelor's degree in marketing, communications, management or general business is preferred
  • Consultative / Advisory Approach and Mindset with proven experience and ability to champion change, influence, persuade and provide divergent thinking with the gravitas to influence sales
  • Innovator / Orchestrator – a skilled marketing manager who can influence, lead and orchestrate matrixed colleagues, programs, events, campaigns, and workstreams in a virtual and matrixed environment
  • Evidence / Experience / Examples of “Modern Field Marketing” – able to cite examples of successful work in: digital, omni / multi-channel, customer experience, social selling, data driven plans, applied customer insights, marketing technology (i.e., Eloqua, Hubspot, Marketo, Bluekai)
  • Experience in defining a marketing strategy aligned with sales priorities and executing marketing programs, campaigns and events to build awareness, drive demand, deliver quality sales leads, and foster customer loyalty and adoption
  • Experience in communicating, negotiating and influencing others with confidence, poise and credibility, spanning senior executive to field account managers, and comfortable navigating challenging conversations where your audience seeks to understand
  • Able to travel 25-40% to west coast locations and occasionally other US locations
  • Deep understanding of go-to-market approach to enterprise and large commercial accounts (ie Fortune 2000 size companies), including their procurement processes, technology adoption profiles and organizational models
  • Experience executing successful demand generation programs, events and other activities that support each stage of the customer buying cycle

Desired Skills:

  • Change Management experience - leading, supporting and representing with confidence to the sales team and other colleagues changing marketing processes, investment decision-making, resource allocation and using data to shape priorities
  • Personalizing marketing content to fit the uniqueness of Area / Segment / Geo customers
  • Coordinating with outside vendors and working with marketing operations on proper event/campaign support, execution and funds sourcing and expenditures
  • Reviewing, analyzing, and presenting program, campaign, and event success metrics 

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference. Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.

  • We connect everything – people, process, data and things – and we use those connections to change our world for the better.
  • We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more – from Smart Cities to your everyday devices.
  • We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.

Colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Be you, with us!


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