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Field Marketing Manager - Southern California

PepsiCo Inc.

Aliso Viejo, CA
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Job Details

JobId: 124561BR
Job Title: Field Marketing Manager - Southern California
Location: Aliso Viejo, CA
Category: Marketing / Communications


Are you an impactful leader with a desire to drive PepsiCo's Marketing agenda? If so, you might be the perfect candidate to help ignite our consumer's thirst for our beverage brands in the California Region. Whether it's driving growth with Multicultural and Millennial consumers for iconic brands such as Pepsi or Mountain Dew, or developing a \"Better for You\" strategy with our coffee, tea, and water brands, we need talented marketers like you to join our team!

PepsiCo's California Region team is looking for a strategic, creative and results-oriented Field Marketing Manager who thrives in a fast-paced, innovative marketing environment. You will lead the strategic consumer and insights driven marketing agenda that will drive volume, share, topline growth and brand equity. This experience will develop and showcase the ability to evaluate business opportunities, develop deep consumer understanding, and bring them to market to positively impact brand equity, business sales and profitability. This role will hone skills in building strong team dynamics, dealing with ambiguity, influencing up to the highest levels of the organization, and driving for results.

The Southern California Field Marketing Manager will leverage insights to define the region's consumer dynamics, and develop regional marketing strategies that translate to the Annual Operating Plan. This role will partner with our HQ brand teams and develop the priority brand strategy & activation plans across Southern California.


  • Support Marketing AOP Development and Strategy
  • Execute Marketing AOP, measurement and reporting
  • Pull together Quarterly Business Plan development and planning
  • Be the face to the brand teams to develop strategy and tactical approach of regional brand investments
  • Own market priority brand activation
  • Local expert and calendar owner of all national platforms
  • Own local event activation
  • Development and management of both customer specific and region-wide syndicated programming
  • Budget Management
  • Occasional coordination of region marketing team meetings and content
  • Day-to-day relationship with Regional Retail & Foodservice Leadership

Minimum Qualifications:

  • Undergraduate Degree
  • A minimum of 3 years prior Marketing experience
  • Prior Brand, Field Sales or Shopper Marketing experience within consumer packaged goods
  • Must demonstrate strong interpersonal skills for interaction with internal/external senior leaders
  • Customer experience and/or experience presenting to external organizations
  • Must have a clean driving record and be willing and able to travel 30% of the time

Preferred Qualifications:

  • MBA with a concentration in Marketing
  • Creative thinking and problem solving skills
  • Strong collaboration, project management and influencing skills within a matrix environment
  • Spanish speaker

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 124561BR",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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