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Global Attraction and Engagement Director

PepsiCo Inc.


Location:
Purchase, NY
Date:
01/19/2018
2018-01-192018-02-17
Job Code:
131035BR
Apply on the Company Site
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Job Details

JobId: 131035BR
Job Title: Global Attraction and Engagement Director
Location: Purchase, NY
Category: Human Resources

Description:

  • Individual will be responsible for Leading PepsiCo's Global Attraction and Engagement Center of Excellence to make our Employer Brand a competitive advantage in attracting & engaging best-in-class talent from front line to professional globally
  • In particular, leading the Global EB re-fresh campaign through 2018 for professional cohort and adapt and govern for Frontline
  • Developing global content through data and insights and leveraging marketing tactics to develop external attraction & engagement strategies, globally and locally in concert with sector A&E leads
  • Upholding the integrity of our Employment brand through global governance
  • Leading awareness & education of PepsiCo's Employee Value Proposition principles across PepsiCo, globally
  • Establishing and measuring the effectiveness of our employer brand reputation and campaigns and adjusting, as appropriate will lead PepsiCo to achieve our goal of becoming the Top of Mind Employer for the talent we seek to hire

This Position can be located either in Chicago, IL, Plano, TX or Purchase, NY.

Accountabilities:

  • Lead the development and production of global integrated marketing campaigns to attract, engage and retain top talent in partnership with Sector A&E leads
  • Act as a brand steward and ensure PepsiCo's Employer Brand identity and VIS are consistently maintained across regions. Lead the Global A&E Council and ensure robust management & oversight of our brand governance process
  • Partner with design team, global agency and media partners to drive brand positioning through new and existing touchpoints
  • Create toolkits and manage shared information spaces to facilitate the implementation of successful global and local initiatives
  • Develop social measures and monitor progress / success and ROI, shifting strategies as appropriate based on data findings
  • Manage our global integrated communication calendar externally and co-ordinating with internal Comms and TM for internal campaigns
  • Analyze internal and external talent trends, PepsiCo's reputation to prioritize talent segments, communications, platforms and content strategy, working closely with HR COEs and Communications
  • Maintain a keen focus on external leading trends and lead insights to enhance/create stand-out Candidate experiences to inform broader TA best practices


Qualifications:

  • Experience developing and executing integrated marketing campaigns across multiple markets, with internal and external partners including creative agencies and media partners
  • Digital / brand marketing background or Employee Value Proposition activation and sustainment experience required
  • Global acumen and deep understanding of priority markets to develop social & digital strategies that resonate with target audiences.
  • Ability to effectively collaborate and influence in a matrix environment across cultural/geographical boundaries
  • Strategic & Creative Thinking
  • Willingness to manage ambiguity
  • Ability to champion new initiatives within the organization
  • Expertise in continuous assessment of channel success and RO1 to measure impact on key cohorts
  • Successfully proven project management experience on a global scale
  • Articulate, concise and impactful communicator. Internal & external speaking to small and large (in excess of 1K) audiences

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 131035BR",
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Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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