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Global Director, Design Innovation

PepsiCo Inc.


Location:
Chicago, IL
Date:
05/26/2017
Job Code:
117433BR
Apply on the Company Site
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Job Details

JobId: 117433BR
Job Title: Global Director, Design Innovation
Location: Chicago, IL
Category: Design

Description:


Our Opportunity:
Global Design is a new strategic function at PepsiCo aimed at creating value across the enterprise by leveraging the power of Design. The Design Innovation team within Global Design translates the business's top innovation priorities into product strategies, consumer experiences, brand direction, and new ventures that are globally scalable and relevant for PepsiCo.

The Global Design Innovation Director will be responsible for all aspects of the front-end design process, ranging from problem definition, performing and analyzing consumer research, to brainstorming ideas and visualizing concepts. He/she is fueled by imagination and creativity, and loves the challenge of creating what has not yet been created.

Project challenges will span across both food and beverage categories and may include brand-led innovation, new business creation, new products, and strategic whitespace development. The position requires strong leadership of cross-discipline teams consisting of design innovation, brand designers, industrial designers, and key business partners to solve PepsiCo innovation challenges. S/he will have a strong work ethic for taking on unique and complex problems that have broad impact on the business, while focusing on new product creation driven through the lens of the consumer.

Responsibilities:
The person in this role will be accountable for supporting the development and delivery of a wide range of innovation projects. S/he will need to help deliver projects from initial ideation and concept development, and support pilot and commercialization efforts:

  • Partners with R&D, consumer insights, brand managers etc. to develop new design platforms grounded in consumer insights and leverages technology and trends to create new sources of growth. This includes working with business partners to properly scope, brief, and plan innovation projects that may include concepting for new food/beverage products, services and experiences, or new business ecosystems.
  • Provides leadership and content development for cross-functional teams in the front-end innovation process and activities (across observation, analysis, directions, ideation, concept refinement) that will lead to strong and high-quality outputs and concepts.
  • Has the ability to visualize new design platforms / products and can effectively leverage design tools (e.g. sketching, prototypes, video etc.) to bring their vision/recommendations to life.
  • Creates strategic framing for initiatives and projects, ensuring that future products/portfolios/platforms are aligned with business and brand objectives
  • Should have experience with quantitative methodologies for demonstrating new concept value propositions, benefits, and positioning
  • Has strong experience in conducting ethnographic research, creating methodologies, and planning.
  • Provides design leadership around innovation analysis and synthesis, including the ability to framework, articulate definitive innovation insights, clear design principles with clear link to ideation and idea refinement
  • Able to develop criteria and point of view on innovation opportunity areas and prioritization
  • Has a strong capability to identify people's unmet needs and is able to articulate and deliver that into a design strategy and business opportunity.
  • Able to plan and facilitate dynamic work sessions for both small and larger groups who may not be familiar with the innovation process or culture of innovation.
  • Has experience in developing prototype and pilots for services, experiences, or in-market experiments. Able to lead \"lean startup\" build-learn-measure methodology.
  • Influences with strong character as a cultural steward, providing clarity and direction in a fast moving culture. Must be an articulate communicator comfortable defending ideas, enrolling business partners, educating teams on methodology, and presenting to high-level stakeholders. A positive and motivating leader for innovation teams to build a strong innovation culture.

Qualifications:

  • Bachelor's degree in Design, Masters preferred
  • 12+ years of Design Strategy and Design Innovation experience
  • Proven ability to communicate with a technical organization (e.g. R&D) and a creative marketing organization
  • A creative problem solver and dot connector
  • Strong presentation skills
  • Ability to work in dynamic work environment
  • Can build strong relationships with multiple stakeholders and project leads
  • Prior Global Experience preferred
  • Prior Supervisory Experience preferred




All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 117433BR",
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Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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