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Global Director, Design Strategy

PepsiCo Inc.

Chicago, IL
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Job Details

JobId: 121917BR
Job Title: Global Director, Design Strategy
Location: Chicago, IL
Category: Marketing / Communications


Why PepsiCo Design?
At PepsiCo design, we have a saying: \"We're crazy enough to think we can inspire the future.\" This is what drives us, in everything we imagine, develop and execute.

Our goal is clear: to connect PepsiCo's beverage, snacks and nutrition portfolios, with today's hyper-connected, networked users and consumers hungry for meaningful, authentic and relevant brand experiences across multiple touch points and regions of the world.

Design Director, Strategy

Reports to the VP Global Nutrition Design, works in collaboration with other design leaders, in conjunction with the Chief Design Officer, to effectively develop and deliver design and identity systems that have strategic business value.

The Design Strategy Director is responsible for the development and delivery of effective brand design solutions for PepsiCo's nutrition brands. Successful candidates will demonstrate superior ability to partner with brands in delivering strategies across physical and digital initiatives. Managing highly complex assignments and concurrent initiatives across varied project types.

Comfortable managing the ambiguity inherent in design processes the Design Strategy Director Creates design methodologies (tools, techniques) and design proposals (visions, scenarios) in order to plan creative engagements and visualize the desired creative output.

Elevates design thinking, which underpins all our engagements, pollinates design thinking through practical design methodologies, solving complex branding problems and uncovering transformation opportunities to help brands get the most out of their design investments.

Strategic Leadership: Design Strategy encompasses brand strategy, design planning, and project management to ensure the design team functions at optimal strength and capacity. Working on projects that have critical business significance you will demonstrate the agility to lead strategy, planning, project management. You will be familiar with working in a multi-disciplinary environment, leading interdisciplinary teams.

Partnering with the Brand Design Director, works alongside the marketing team, expected to design robust processes and engage with a variety of stakeholders to get input and assess options. Working across all aspects of nutrition leading pilot start-up brand projects and portfolio strategies for global brands. Synthesizing research and business needs to ensure our design strategies result in better productivity, increased operational efficiency, and above all greater business success.

  • Be an inspiring leader, both within and outside of the design organization
  • Champion design thinking across the organization, educating while collaborating
  • Draw on diverse perspectives to solve design problems and drive effective solutions
  • Articulate design vision through prototyping, scenario modeling, strategic roadmaps, etc.
  • Collaborate closely with researchers, marketers, media teams to cross-pollinate ideas, methods, and approaches
  • Build and evolve methodologies, nurture the maturity of the design capability
  • Provide mentorship and support the professional development to team members
  • Effectively influence across all levels in the organization; across regions and functions; can get things done through formal and informal channels
  • Proven ability to effectively incorporate research (including primary and secondary research) in strategic design processes


  • Highly experienced in strategy consulting and design will have an MBA or similar degree
  • Fluent in design and conversant on emerging nutrition trends
  • Integrative thinker, aptitude for experimentation, comfortable with ambiguity
  • Empathetic, collaborative and entrepreneurial
  • Proven experience and design awards
  • 12+ years of experience, with a minimum of 5 years (recent) in a strategic design role
  • Degree in design, business, or a related discipline
  • Proven track record of strong leadership, team management skills and a strategic acumen
  • Superior project management and design management skills; attention to detail
  • Compelling presentation and proposal skills
  • Proven ability to multi-task, work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
  • Must be willing and able to travel 20% of the time

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 121917BR",
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Performance with Purpose

Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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