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Growth Marketing Lead, Beauty and Personal Care

Walmart


Location:
SAN BRUNO, CA
Date:
08/15/2017
2017-08-152017-09-13
Job Code:
804967BR
Walmart
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Job Details

JobId: 804967BR
JobTitle: Growth Marketing Lead, Beauty and Personal Care
City: SAN BRUNO
State: CA
Description: As Growth Marketing Lead, you will be assigned to the Beauty and Personal Care categories, some of our highly strategic and important categories for Walmart ecommerce. Specifically, you will work closely with the Retail category management teams to deeply understand their businesses, and then liaise across Marketing, Analytics, Category experience/Product, Operations and Supply Chain teams to build and bring category marketing plans to life, to achieve large growth goals. You will act as a “mini-CMO” of your category – owning and creating the plans from top to bottom. The ideal candidate is a creative, strategic, experienced growth marketer and leader who will jump in and make an immediate impact. • Develop customer-centric marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition, and retention. Liaise heavily with media, brand, retention and partnership teams to meet business objectives. • Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth. • Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); create and manage forecast and budget. • Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with category teams. • Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV. • Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact. How you’ll know it’s right • If playing in a jungle gym sounds more fun than climbing a ladder… • If you can drive results and solve problems in fun and creative ways… • If you want to do things in our industry that have not been done… • If you understand that without risk there is no reward… #LI-KA1
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