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Growth Marketing Lead (Office and B2B Categories)


San Bruno, CA 94066
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817188BRReq ID:817188BRCompany Summary:Walmart Global eCommerce is comprised of, VUDU,, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.Job Title:Growth Marketing Lead (Office and B2B Categories)Position Summary:.City:SAN BRUNOState:CAPosition Description:As Growth Marketing Lead, you will be assigned to the Office and B2B categories, some of our highly strategic and important categories for Walmart ecommerce. Specifically, you will work closely with the Retail category management teams to deeply understand their businesses, and then liaise across Marketing, Analytics, Category experience/Product, Operations and Supply Chain teams to build and bring category marketing plans to life, to achieve large growth goals. You will act as a mini-CMO of your category owning and creating the plans from top to bottom.

The ideal candidate is a creative, strategic, experienced growth marketer and leader who will jump in and make an immediate impact.

Develop customer-centric marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition, and retention. Liaise heavily with media, brand, retention and partnership teams to meet business objectives.

Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth.

Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); create and manage forecast and budget.

Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with category teams.

Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV.

Partner with internal and external leaders (design, merchandising, tech, product management, and senior executives) to deliver on cross-functional marketing campaigns with tight timelines, high visibility, and material impact.

How youll know its right

If playing in a jungle gym sounds more fun than climbing a ladder

If you can drive results and solve problems in fun and creative ways

If you want to do things in our industry that have not been done

If you understand that without risk there is no reward

#LI-KA1Minimum Qualifications: 10+ years in ecommerce and/or acquisition marketing

Heavy experience working cross-functionally and building plans both top-down and bottoms-up.

Excellent communication and presentation skills, with a high attention to detail.

Risk-taker, comfortable in fast-paced environment; go-getter, capable of managing multiple projects, priorities, and employees.

Creative and collaborative team player who can work with multiple cross-functional stakeholder groups, influence decisions, and work under pressure.

Sharp creative eye, experience testing and learning messaging and creative.

Proven ability to work with data to understand and analyze performance, optimize plans, drive decisions, and measure impact to the business.

Knowledge of and interest in ecommerce customer behavior, retail, brand and direct response marketing critical.

Bachelor's degree with strong academic record.Additional Preferred Qualifications: Office and B2B categories experience a plus.

MBA a plus.Category:Marketing Division:Walmart.comDivision Summary:The team is here to provide amazing digital and physical experiences for our customers with seamless access to products and services they want. Marketplace allows us to present an even wider array of vendor products on and beyond. Behind the scenes, e-commerce experts are focused on category growth, program management, business development, and seller onboarding. We continuously strive to deliver incredible selection, ease, and e-commerce innovation to customers.Employment Type:Full TimeRequisition Template:eCommerce
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