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Head of North America Beverage Design

PepsiCo Inc.

New York, NY
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Job Details

JobId: 127760BR
Job Title: Head of North America Beverage Design
Location: New York, NY
Category: Marketing / Communications


The Senior Director of Design - Beverage is a senior design leader responsible for the identification, creation, management, and execution of comprehensive brand design strategies that will have a major impact on the innovation and growth of multibillion dollars brands across the whole NAB Group (North America Beverage).

S/he will develop design strategies for specific brands in the portfolio and work in partnership with the NAB Brand Teams, Innovation, Foodservice Group, PepsiCo Design Center and external agencies to translate the brands' positioning into a compelling design language which is focused enough to be ownable and distinctive, yet flexible enough to work across all of the brands' multiple touch points with consumers - from advertising and digital interactions to delivery trucks and store displays.

  • Strategic Design Leadership: Leads design strategies within the NAB Design Group: demonstrating an ability to understand the technical, social and emotional values that have critical business significance. Successfully directs multi-disciplinary design teams and actively mentors design colleagues. Maintains a flow of value through the integration of the business strategies, market and social trends, and available latest technologies. Develops and adjusts strategies and/or processes to meet changing market and competitive conditions while considering the impacts on the global business
  • Design R&D and Innovation: Integrates design thinking from innovation to execution; crafting a holistic consumer experience. Identifies and promotes self-initiated brand design programs that generate critical business value for one or more business groups, having great impact on multibillion dollars brands.
  • External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network.
  • Talent Development: Responsible for finding and attracting the best design talent and for leading and mentoring internal staff. Establishes objectives, supervises activities, and manages performance. Plays an active role in expanding talent bench depth, building office atmosphere and coaching teams to win.
  • Design Project Management: Responsible for partnering across disciplines within FLNA and external suppliers to ensure design assets are developed and delivered with quality, value, and on-time. Energizes and leads both the internal team and external design resources from idea phase to commercialization. Ensures each stakeholder understands his/her role and responsibilities throughout the creative process. Regularly reviews the status of projects with appropriate leadership to verify that Company and Division expectations are met.
  • Brand Design Development: Takes ownership of the visual identity for the NAB beverage portfolio, working in collaboration with the Global Head of Design, Beverage and the other design leaders in the organization, cutting across brand, innovation, product, packaging, marketing, experience and advertising. Generates creative design proposals (visions, scenarios, concepts) in order to visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design requirements. Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned.
  • Supporting the PepsiCo Design Organization Globally: Partners regularly with Design, R&D and business teams outside the US. Shares work and supports the development of global design culture


  • 15+ years of deep brand design experience (preferably equal exposure to agency and corporate environments)
  • A gifted manager and leader
  • Extraordinary design taste
  • Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
  • Great knowledge of art production and graphic design principles
  • Very business savvy
  • Deep expertise in graphic design software
  • A global citizen with a deep understanding of the global marketplace and a passion for culture
  • Can effectively influence senior levels in the organization across regions and functions
  • Can get things done through formal and informal channels
  • Effectively communicates (verbally and written) with internal and external stakeholders across all levels
  • Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
  • Must be willing and able to travel 25% of the time

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law ( & EEO is the Law Supplement ( documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 127760BR",
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Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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