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Head of Performance Marketing (Vudu)


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Job Details

JobId: 843461BR
JobTitle: Head of Performance Marketing (Vudu)
State: CA
Description: As our Head of Performance Marketing at Vudu (Director,, you will be a key leader within the organization responsible for driving consistent and cost-effective new customer growth, as well as owning all retention marketing initiatives for our current base of customers. Reporting to the Sr. Director of Marketing \u0026amp; Merchandising, you will be responsible for managing a talented team of marketers across both acquisition \u0026amp; retention channels. What You’ll Do • Clearly define measurable goals, core strategies and efficient tactics to ultimately drive cost-effective acquisition and retention for our business • Manage the revenue forecast and delivery for your channels, identifying opportunities for upside, and identify creative ways to bridge revenue gaps as the need arises • Partner with the Director of Product to ensure your strategies and plans build upon and leverage the product strategy • Partner with the Merchandise Planning team to ensure all marketing plans align with their revenue goals • Work with Analytics and Product teams to establish strong tracking across all customer acquisition \u0026amp; retention initiatives • Manage external agencies to deliver business results, making judgment calls on what is best managed in-house vs. externally • Develop and lead your team to execute a paid marketing strategy across search, social, programmatic, affiliates and living room devices that drives new customer growth • Spearhead the cross-channel retention marketing strategy, managing a team across email marketing, push notifications, loyalty programs, and more to improve the retention performance indicators • Budget effectively across your channels, track marketing spend and results, and continue to measure ROI on all initiatives • Nurture and mentor a talented set of direct reports to maximize their potential and growth How You’ll Know You’re an Academy Award Winner • You are a deeply analytical thinker who is always seeking out new ways to drive new customer growth and to improve the retention curve • You have the ability to combine your deep analytical skills with deep consumer empathy, to ensure we are always delivering customer-centric experiences • You are highly detail-oriented with strong organizational and communication skills and have the ability to prioritize and re-prioritize based on changing business needs • You have an entrepreneurial spirit and excitement for the challenges that come along with building disruptive businesses
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