Position Objective: Responsible for the implementation of the Interline Brands online merchandise strategies for assigned categories of products. Ensures product findability and marketing optimization and aligns the online strategy with the overarching company goals. The eMerchant is a key contributor for achieving established business targets, increasing the focus on ecommerce within the Merchandising team and accelerating it as percent of total revenue. The eMerchant should be passionate about the customer experience and the ecommerce industry. Must have proven analytical capability and the ability to multi-task and thrive in a fast-paced environment.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
50%- Brand principles of customer centricity, customer insight gathering, content creation, integrated nature of content, data, search and site navigation
25%- Digital Marketing
25%- Project Management
NATURE AND SCOPE
Reports to the VP of Merchandising (MRO). No direct reports.
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 5 years
Most all of the time is spent sitting in the same position or standing/walking or there is some requirement to lift or handle material or equipment of moderate weight (8-20 pounds).
Collaborate with Merchandising and Marketing teams to ensure alignment of department and category goals
Work cross-functionally to ensure product data and attributes are consistent with company standards
Grow e-share of product category sales to meet aggressive online growth targets
Ensure online product findability for assigned product categories through collaboration with Product Data, eCommerce and Merchandising teams
Collaborate with Marketing to ensure Merchandising and Product Category goals are met through various digital marketing tactics
Working with key suppliers, secure and/or create calculators and other digital tools to assist online users in locating and selecting the right products for their particular application
Create cross-sell and product family marketing at the item and product category level
Create and champion content marketing strategies through information and how-to storytelling
Review failed search reports for missed opportunities and recommend change to Internal Search manager and Merchandising department
Assist Marketing in proper product selection for digital campaigns based on Merchandising priorities and audience/brand targets
Understand Merchandising quarterly goals and communicate needs to obtain support from Marketing
Understand online marketing tactics to increase share of wallet and direct users into the breadth and depth of the online product assortment
Champion product navigation, sorting and filtering from a merchandising perspective including data and product attributes
Analyze category performance, build reports, create presentations for and represent eCommerce in product category reviews, executive summaries and vendor meetings
Champion product findability in new product set up and web hierarchy discussions
Knowledge, Skills, Abilities and Competencies:Position Requirements:
3-5 years of experience in Digital Marketing or Merchandising field
Strong project management skills and the ability to work on multiple projects simultaneously
Regular project updates to management
Advanced in Excel, data repository management/PIM and CMS or other web platform experience
Good analytical & problem solving skills
Good interpersonal and presentation skills
To perform this job successfully, an individual must be able to perform each essential duty to the best of his/her ability. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experienced and understands brand principles of customer centricity, customer insight gathering and content creation
Experienced and understands the integrated nature of Content, data, Search and site navigation
Aptitude to quickly learn internal database and software programs is essential
Proven ability to multi-task and manage a variety of projects in a high production environment, with limited oversight
Ability to work well and communicate verbally with people at all levels, and across departments.
Proficient in Microsoft Office; particularly Microsoft PowerPoint and Advanced Excel skills
Strong interpersonal skills
Strong communication skills
EDUCATION AND/OR EXPERIENCE:
Bachelors degree in Business, Management, Marketing, Ecommerce or a related field degree preferred; The ideal candidate has 3-5 years relevant job experience.
Collaboration abilities, teamwork and interdepartmental communication skills are critical to the success of this position.
This is an office-based position. Proper ergonomic furniture and equipment is supplied.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.