Integrated Marketing Manager

  • Location:
    RTP, North Carolina, US
  • Additional Location(s)
    Anywhere in US, remote, telecommute
  • Area of Interest
    Marketing and Communications
  • Job Type
    Professional
  • Technology Interest
    Collaboration, Video
  • Job Id
    1224408
New

What You'll Do

The Cisco Global Marketing Team is seeking an integrated marketing manager to join the Collaboration business. You will lead global campaigns from strategy through execution, working closely with product marketing, digital/social, events, partner, regional marketing and PR, as well agency partners.


To be successful in this role, it requires tight-knit collaboration, creative, project management and communication skills, as well as experience leading campaign development and production. You will be responsible for ensuring that our marketing is integrated, meets/exceeds our goals, contributes to our brand/business, and is executed successfully worldwide.

  • You will build the strategy and integrated campaign plans for Collaboration Business, in partnership with the integrated marketing team partners (i.e., digital, social, events, partner, launch, PR) and product marketing team. You will help us meet our business goals and integrate and/or build upon our other marketing programs in a high impact way
  • You will lead the charge in discovering deep audience insights to inform our marketing, defining target audience segments to optimize our campaigns, developing compelling messaging, defining the hero scenarios and the stories we want to showcase, and setting strategy across our marketing disciplines. You will strive for every marketing campaign to be more than the sum of its parts.
  • You will develop campaign roadmap, plans and briefs to launch new product offerings, sharpen our competitive edge and sustain business growth throughout the fiscal year.
  • You'll partner with digital team and channels (paid, owned, earned), regional marketing and marcom leads and partner teams, to ensure successful implementation and execution of integrated marketing campaigns in key markets can be used for global product launches.
  • You will build and maintain strong internal and external relationships with Product team, Product Marketing, Central Marketing Organization, Integrated Marketing team and agencies/vendors

About You

Are you an experienced marketing communications professional with a real passion for technology? The type of technology that brings people together to do amazing things and will introduce a new way of working.


The right candidate will bring a combination of proven experience in marketing communications strategy, integrated campaign development and execution, incredible communication skills, and strong abilities in project management, cross-team collaboration, and agency management.

  • 8-10 years of marketing communications experience with integrated campaign development skills
  • Strong emphasis on digital and social channels.
  • Previous experience working with cross functional stakeholders in a highly matrixed environment
  • Agency- and client-side experience is highly preferred
  • Previous experience in product marketing is highly preferred
  • Natural ability to influence others, a high level of curiosity,

Why Cisco

At Cisco, each person brings their unique talents to work as a team and make a difference. Yes, our technology changes the way the world works, lives, plays and learns, but our edge comes from our people.

  • We connect everything – people, process, data and things – and we use those connections to change our world for the better.
  • We innovate everywhere - From launching a new era of networking that adapts, learns and protects, to building Cisco Services that accelerate businesses and business results. Our technology powers entertainment, retail, healthcare, education and more – from Smart Cities to your everyday devices.
  • We benefit everyone - We do all of this while striving for a culture that empowers every person to be the difference, at work and in our communities.

Colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Be you, with us!

#WeAreCisco


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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