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Intermediary Insights ~ Associate Manager, Marketing Research

Prudential


Location:
Newark, NJ
Date:
08/18/2017
2017-08-182017-09-16
Job Code:
414218
Prudential
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Job Details

Position Title: Intermediary Insights ~ Associate Manager, Marketing Research
Job Code: 414218
Job Location: New Jersey-Newark
Description:

Global Strategic Research (GSR) is a strategic advisor to Prudential’s domestic and international businesses, driving decisions that help them achieve their key performance goals and inspire forward looking innovation. Our mission is to drive business growth through strategic, relevant and actionable insights that are well grounded in customer understanding and business acumen.


The Global Strategic Research team comprises high performing individuals with strong research competencies and backgrounds in financial services and other industries.


The Associate Manager, Intermediary Insights will be an important member of the Audience Insights Team responsible for infusing macro trends and employer-specific knowledge into GSR’s approach and thought process to generating insights. This individual will be the subject matter expert on Intermediaries (financial professionals and advisors), critical audiences for Prudential, and serve as a trusted advisor to the business-facing Research Consultants on the macro trends and existing knowledgebase on employers. They will partner with the Research Consultants to deliver insights and storytelling that weaves together the Intermediary viewpoint with the business needs.


ROLE DESCRIPTION
• Elevate the relevance and impact of insights generated from research projects by providing the Intermediary context through every step of the research value chain.
• Collaborate with Research Consultants to fine tune research objectives and design survey instruments with Intermediaries in mind.
• Interpret data through the Intermediary lens, complement primary research data with secondary intelligence to arrive at audience-centric insights that solve for the business objectives.
• Evangelize the importance of an externally-focused audience perspective in how we frame and diagnose business issues, as well as how we message, communicate, and approach solutions.
• Work with the Director of Audience Insights to develop a learning plan about Intermediaries and stay abreast of all published research and the latest trends impacting Intermediaries.
• Support the Director of Audience Insights on all facets of programmatic Intermediary-based research initiatives designed to serve as a key knowledgebase and source of thought leadership for the company.


• Bachelor’s degree required, advanced degree a plus.
• 7 years of overall work experience. Market research experience strongly preferred, with client-side experience a strong plus
• 3 years of work experience in a marketing discipline (i.e., market research, advertising, customer experience, brand management) or strategic initiatives targeting Intermediaries (financial professionals and advisors)
• Adept at translating quantitative and qualitative data into impactful insights, integrating a variety of data sources including primary and secondary research.
• An excellent writer and storyteller with a demonstrated ability to deliver actionable insights succinctly, in a compelling and engaging way.
• Can convey the story beyond the written word, utilizing data visualization and other tools.
• Familiarity with Tableau a plus.
• A creative thinker and problem-solver.
• A non-stop learner with an inquisitive nature and a thirst for knowledge.
• A collaborative team player who learns quickly and can act independently.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
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