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Universal Health Services

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Universal Health Services
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Job Details

Deltek Talent Management - INTERNET CONTENT SPEC-EMAIL/MK - (9894)

Job Details


Facility Name
BRENTWOOD, TN 37027-5577 US (Primary)
Career Area
Support & Entry Level
Marketing & Advertising
Job Description

One of the nation’s largest and most respected hospital companies, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Steadily growing from a startup to an esteemed Fortune 500 corporation, UHS today has annual revenue nearing $10 billion. In 2017, UHS was recognized as one of the World’s Most Admired Companies by Fortune; ranked #276 on the Fortune 500, and listed #275 in Forbes inaugural ranking of America’s Top 500 Public Companies.

Our operating philosophy is as effective today as it was 40 years ago: Build or acquire high quality hospitals in rapidly growing markets, invest in the people and equipment needed to allow each facility to thrive, and become the leading healthcare provider in each community we serve.

Headquartered in King of Prussia, PA, UHS has more than 81,000 employees and through its subsidiaries operates more than 320 acute care hospitals, behavioral health facilities and ambulatory centers in the United States, Puerto Rico, the U.S. Virgin Islands and the United Kingdom.

Foundations Recovery Network division is currently seeking a Email Marketing Coordinator responsible for generating consumer leads through coordinating and implementing various email campaigns end-to-end in support of the web marketing team. Develops a comprehensive customer life cycle email marketing program to drive lead generation and achieve business goals.

Essential Duties and Responsibilities

  • ​Researches, builds, executes and optimizes email strategies and campaigns for FRN's marketing efforts (direct to patient, Foundations events, Life+Challenge, Heroes, etc)
  • Focused on creating responses into our call, live chat, text, social media and email platforms.
  • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
  • Manages integration between email marketing platform (Emma, Vestorly or similar) and internal CRM platform to track conversions and gain insights on customer life cycle and behavior
  • Creates, edits, and conducts QA process for all email templates and elements (copy, images, links, tracking, brand consistency, etc.), ensuring they render and function accurately across major email clients, browsers and devices for optimal user experience
  • Runs A/B tests, conducts analysis of results, and iterates based on findings to drive higher engagement, improve deliverability & conversion
  • Organizes and segments lists; refines targeting based on audiences and respective behaviors
  • Reviews and reports on email campaign results and KPIs
Job Requirements

Knowledge, Skills and Abilities

Highly creative and self-motivated with the ability to conceptualize and provide original ideas
Ability to collaborate and receive creative direction

Ability to think outside-the box while staying abreast of new trends.
Excellent verbal and written communication skills
Must be highly organized and able to monitor own work to ensure quality.
Ability to pay continual attention to detail, establish priorities and meet deadlines. 
Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands.
Ability to maintain highly confidential information.

Education and Experience

Bachelor’s degree in marketing, communications, business or other related field required
Experience in direct marketing, lead nurturing, marketing automation, campaign-building within platforms like Emma, SalesForce or similar highly desired
Experience with data segmentation, list management, and relational databases
Practical design skills and a working knowledge of HTML/CSS and responsive design preferred
Experience with Photoshop, Illustrator, Google Analytics a plus

Work Environment and Physical Demands

Ability to be physically mobile; however, long periods of sitting will be required.
Ability to lift up to 20 lbs.
Constant use of computer requiring manual dexterity.
Ability to read, write and analyze detailed and complex information.



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