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Jr Media and digital marketing specialist


Milan, TN 38358
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Job Details

The candidate will be involved in the definition, implementation, monitoring and optimization of all media campaigns for the Italian market on different media during the year, achieving the company business objectives by supporting the Media & Digital Manager. He/She also supports the implementation of special communication projects involving a full media mix.

Key Accountabilities:

+ Support media campaign (especially TV and digital) evaluation, monitoring, reporting and on-going optimizations.

+ Collaborate in the creation of media brief and definition of media strategies working closely with media agency

+ Evaluate media agency reports for every campaign, highlighting key insights and learnings

+ Prepare periodic media highlights PowerPoint presentations by brand

+ Collaborate with internal teams (marketing, regulatory, medical and legal) on adv assets production and communication activities development

+ Support special projects (WoM, native advertising, branded channels, cross media activities etc.) in terms of goals and KPI's supervision, editorial and adv content production, on-going monitoring of performance

+ Coordinate digital activities beyond media: websites development, updates and analytics supervision, collaborating internally with business technology and marketing teams and externally with creative agencies; social network strategy definition, management and monitoring of performances

**Desired Skills and Experience**

Key Requirements:

+ At least 2 years' experience in similar role, preferably at structured B2C companies or media agencies

+ Strong media background, especially TV, and solid management of conception, execution and supervision of projects

+ Excellent computer skills required (especially power point and excel)

+ Great analytical skills

+ Flexibility and adaptability

+ Ability to work in a team and to organize activities in a proactive way

+ Ability to prioritize and manage time wisely in a fast-paced environment

+ Excellent communication skills

+ Excellent English is mandatory

Education: degree level in Economics, Marketing or equivalent education

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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