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Lead Channel Manager - Digital Strategy & Execution -(FirstNet)


Vienna, VA
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Job Details

Company AT&T

Job Title Lead Channel Manager - Digital Strategy & Execution -(FirstNet)

Jobid att4-4331185

Location: Vienna, VA, 22180, USA

Description As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

You don't have to be a tech whiz to join AT&T. It takes more than technology to keep us ahead of the curve, and thanks to our teams of legal/operations, marketing and finance whizzes, we do just that. Every day, each works to ensure the success of the company while they advance their own careers.

What does it take to join us? We demand exceptional skills in your discipline and a real dedication to being the best.

After all, we're asked to keep AT&T profitable and on the cutting edge, and at the same time, build on more than a century of innovation and success. We are a world leader in communications and entertainment, and we plan to keep on growing.

**Overall Purpose:**

Responsible for designing and developing digital strategy and execution for strategic public safety vertical as part of competitive channel strategies, terms and conditions and channel marketing programs in order to enhance the productivity, revenues, and profitability of channels. Focused on Digital strategy and execution for Public Safety vertical.

This position is viewed as the foremost expert within the channel discipline and as an acknowledged authority within the organization.

**Key Roles and Responsibilities:**

+ Developing and designing digital strategy and execution of strategy.

+ Work with product teams, marketing team and ecommerce teams to build out compelling website and digital presence.

+ Develop Digital capabilities calendar.

+ Work closely with content team and marketing automation lead to build out comprehensive digital strategy.

+ Work closely with social lead to incorporate social presence into digital strategy.

+ Works collaboratively with product teams and other marketing team members for campaigns that drive digital engagement

+ Focus on driving opt in’s to maximize ability to market to public safety vertical

+ Identifies and evaluate digital new/emerging channels, resources, and intermediaries, and develops integrated strategies, plans and programs to leverage these opportunities.

+ Evaluates digital impact on strategic distribution channels planning objectives and strategies

+ Has deep understanding of customer personas and message relevance for each persona

+ Works closely with campaign leads to assist with digital elements of campaigns

+ Workings closely with team on sales collateral and content.

+ Ability to create content from templates in marketing automation tools

+ Reading out on digital experience and performance and operational reviews of progress related to channel marketing programs

+ Work closely with product and solutions team for new features, capabilities and be able to articulate them into a concise value proposition

+ Conceptualizing, designing, managing campaigns around compelling content to increase prospective customers path to purchase

+ Analyzing campaign effectiveness against well-defined metrics and learn and adjust

+ Building up customer testimonial content to be leveraged in all channels (i.e. Digital, print, social, etc)

+ Digital Marketing Experience and up to speed on latest digital marketing trends

**Required Qualifications:**

+ 6+ years experience in channel marketing programs

+ Digital strategy and ecommerce experience preferred

+ Adobe experience preferred

+ Requires advanced knowledge of marketing field

+ Proven ability to think creatively

+ Knowledge of Marketing Automation platforms and tools

+ Data Analytics capabilities

+ Expert Excel and Powerpoint skills

+ Strong technical writer

+ Must attend citizens academy

+ Applies advanced principles, theories and concepts

+ Government Wireless sales and marketing experience preferred

+ Ability to pass a background check and drug screen

**Desired Qualifications:**

+ Bachelor or masters degree in marketing preferred

+ Knowledge of Public Safety and Gov't Vertical preferred.

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