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Lead, Marketing Communications


El Segundo, CA
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Job Details

Company AT&T

Job Title Lead, Marketing Communications

Jobid att4-7078941

Location: El Segundo, CA, 90245, USA

Description As a Lead Marketing Communications Manager, you will lead the development of marketing communications programs to increase the profitability of company products and services through the utilization of various advertising media

Key Roles and Responsibilities:

+ Collaborates with business unit leaders to develop and implement DIRECTV NOW Customer lifecycle strategies, including acquisition advertising, ongoing communications, engagement tools, and IT programs

+ Plan and execute tactical marketing calendar to ensure that upgrade, retention, and acquisition priorities are met and tactics support monthly revenue and retention goals

+ Improve the quality and reliability of the DIRECTV NOW experience by contributing to the production of accurate, simple, and valuable information to new customers coming on the platform

+ Continually track and analyze communication inventory options for existing DIRECTV NOW customers.

+ Work closely with premium services providers and programmers in creating, coordinating and implementing co-op marketing efforts and analyze performance of offers and programs

+ Leads the development, execution, and monitoring of integrated communications, tools and support programs on behalf of the specific business line in support of the strategic business objective

+ Requires advanced knowledge of marketing communications professional field

+ Experience with a subscription service preferred

+ Experience with marketing a video streaming service, acquisition, engagement and retention

+ Applies advanced principles, theories and concepts

+ Evaluates impact on strategic marketing communication planning objectives and strategies

+ This position is considered the foremost expert within the marketing communications discipline and an acknowledged authority within the organization

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