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Manager, Brand Engagement - Media Strategy & Digital Investment

PepsiCo Inc.


Location:
White Plains, NY
Date:
09/22/2017
2017-09-222017-10-21
Job Code:
127021BR
Apply on the Company Site
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Job Details

JobId: 127021BR
Job Title: Manager, Brand Engagement - Media Strategy & Digital Investment
Location: White Plains, NY
Category: Marketing / Communications

Description:



The PepsiCo North America Beverages (NAB) Digital and Integrated Media Solutions team is responsible for the development and implementation of integrated marketing communications strategies across PepsiCo's US Beverage portfolio with the goal of best connecting PepsiCo's brands with consumers. The group is accountable for maximizing PepsiCo's significant media investment while simultaneously identifying and applying innovative and emerging media platforms across the portfolio. The Integrated Media Strategy group also owns the day-to-day relationship with the media community, media planning and buying agencies and ultimately serves as liaison between the media marketplace and PepsiCo's marketing department.

The Manager position in the Media and Digital group will support the Director on the Water+ portfolio and internal marketing constituents, helping lead the agenda on ensuring the highest level of engagement between our water brands and consumers. This individual will be accountable for bringing brand strategies to life through media by designing fully integrated, consumer relevant and cross-platform communication plans that meet overall business objectives. They will also set the paid digital strategy, utilizing data, building out scalable audiences and measuring success.

Additional responsibilities include assisting PepsiCo's beverage brand's in bridging the gap between creative ideas and media execution by challenging the status quo, elevating the role communications planning plays in the marketing mix earlier in the creative process and fully integrating media strategy into brand strategy.


Responsibilities:

  • Manage and leverage PepsiCo media budgets to develop impactful and creative ways for the Company to break through the clutter, maximize investments and drive effective and efficient ROI.
  • Provide guidance on individual brand launches and campaigns working to best use media to meet brand marketing goals.
  • Leverage knowledge of all mediums and emerging media platforms in conjunction with a vast marketing proficiency to deliver against both the short-term and long-term objectives of the business.
  • Lead execution across different media platforms both on a national and regional level partnering with Pepsi's bottling partners to translate chosen media strategies into appropriate communications plans on a local, market-by-market basis.
  • Collaborate cross-functionally within the organization and with external partners to ensure executional excellence of innovative integrated marketing plans
  • Provide analysis of media reports to synthesize inflight optimization & provide brand specific learnings



Qualifications:

  • Bachelor's degree required; advanced degree preferred.
  • Minimum 5 years' experience in media strategy, digital strategy, content strategy and/or social
  • Agency, publisher or digital platform company strongly preferred
  • Candidate should have a deep knowledge of the current and emerging media landscape.
  • Candidate should have working knowledge of how to utilize data to inform digital plans throughout the process.
  • Candidate should possess very strong communication skills and be confident in leading cross-functional teams.
  • Ability to travel up to 10% required

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.

To view our Pay Transparency Statement, please click here: Pay Transparency Statement

Job Ref: 127021BR",
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Performance with Purpose


Out performing ourselves is a rush. That's why we perform with purpose. Together, we blaze new trails, succeed, celebrate and then do something even bigger. We never settle for second best. At PepsiCo we're not just committed to performing well as individuals, but as a team, to strengthen the company as a whole.

Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. New markets mean new ways of doing business, and new ways of addressing health concerns, cultural differences and environmental challenges. Every day is an adventure, and an opportunity for personal and professional growth.

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