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Manager, Digital Advertising Strategy


Newark, NJ
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Job Details

Position Title: Manager, Digital Advertising Strategy
Job Code: 389458
Job Location: New Jersey-Newark

This is your chance to drive your career forward in advertising, inside a Fortune500 company. You can join our veritable melting pot of talent, combining DNA from some of the world’s most prestigious ad agencies with deep category experience across strategy, media, creative and account service teams. You’ll work on digital customer journeys, closed loop marketing, and identifying and shaping opportunities to drive prospect conversion. The work will challenge you, inspire you and win awards that will make you and your family proud.


Reporting directly to the Director, Integrated Strategy, this person will be focused on:

  • Develop deep knowledge of key audiences and segments.
  • Capture and share insights with team about what drives audiences and how they feel about the Prudential brand and key competitors.
  • Develop the digital customer journey for prospects; advise on the ideal prospect experience and the KPIs and reportingthat will be most critical to a learning agenda with this target.
  • Work with teams to build holistic communications plans and content ecosystems, working closely with partners in media, search, social and site teams.
  • Build test and learn plans and identify appropriate KPIs.
  • Become the go-to expert on best practices and help codify best practices for testing and optimization. Tap into industry trends, cultural trends and bring the most salient opportunities and insights forward.

  • Bachelor’s degree from an accredited college/university

  • Minimum of 5 years experience developing and implementing integrated or digital marketing strategies

  • Demonstrated experience in utilizing digital channels including search, video, social and mobile to drive action

  • Proven expertise using multi-channel consumer data and research to develop strategies, communications plans and test approaches

  • Financial services industry experience a plus

  • Be proactive; look for opportunities to independently add value and create opportunities

  • Maintain organization; ability to simultaneously manage a range of ongoing projects and one-off requests

  • Possess professional presence & communication – able to command an audience and clearly articulate a point of view

  • Ability to work collaboratively and with ease across various teams and levels across the organization


Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at for more information about doing business with Prudential.
Job Function: Marketing/Advertising/Public Relations/Corp. Communications
Schedule: Full-time
Apply on the Company Site
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