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Manager, Digital Marketing Analytics


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Job Details

JobId: 844398BR
JobTitle: Manager, Digital Marketing Analytics
State: CA
Description: Walmart eCommerce has an exciting opportunity to join Global Customer Insights \u0026amp; Analytics team, where we influence business strategy and decision with data and insights. The selected candidate will be dedicated to Digital Marketing \u0026amp; Customer Insights。 •Manage analyses and projects as insight partners with digital marketing team, accountable for developing roadmap; ensuring SOW alignment; establishing timelines and deliverables; analyzing, planning, and implementing project initiatives; taking corrective action; and presenting results to leadership and stakeholders to achieve desired results. •Drive key customer acquisition and retention strategies for Walmart eCommerce; •Lead media measurement plan, partner with paid marketing channel owners to optimize marketing investment across top, mid, and last touch conversion funnel •Design and execute learning agenda for customer retention programs, be the core analytics brain to unleash opportunities to improve customer cohort quality, and LTV overtime by fine-tuning targeting and engaging strategy through test \u0026amp; learn programs •Segment, prioritize and socialize clearly distinctive customer segments based on demographics, purchasing behavior, lifestyle preferences, customer experience and other customer attributes. Make actionable targeting \u0026amp; messaging recommendations tailored to each segment •Familiar with Omniture clickstream data, be able to perform marketing pathing analysis and attribution logic based off raw session data. •Partner with cross functional teams to assess business requirements, improve tracking \u0026amp; data quality, and enhance reporting portfolio collectively.
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