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Manager, Marketing Data and Architecture - Eden Prairie, MN, Irvine, CA, West Valley City, UT

UnitedHealth Group

Eden Prairie, MN
Job Code:
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Job Details

Manager, Marketing Data and Architecture - Eden Prairie, MN, Irvine, CA, West Valley City, UT(Job Number:726665)

Position Description:

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

Primary Responsibilities:
  • Oversee administration, design, and development of OptumRx Marketing Member Database in conjunction with vendor host
  • Lead the marketing data integration architecture function, in conjunction with the Director of Marketing Data & Architecture
  • Collaborate with other departments to prioritize database development needs
  • Understand various Marketing performance metrics (ROI, Conversion, Attribution, etc.) in order to effectively understand business requirements and detail business constraints. Incorporate and translate those requirements into documented data solutions
  • Work with the Marketing Campaigns & Reporting team to develop a marketing data road map and implementations that coordinate with their processes and needs
  • Coordinate with the Sr. Manager, Marketing Data Quality, to organize and warehouse data sources and create standards for data integrity, data population, and data accessibility
  • Successfully lead and / or engage in multiple initiatives and projects simultaneously
  • Overcome technical and organizational challenges to collecting & exposing actionable data
  • Critically evaluate information gathered from multiple sources, reconcile conflicts, synthesize high-level information into details, and distinguish user requests from the underlying true needs
  • Integrate data from various internal and external sources to provide information and insights to support the development of sound marketing strategies – examples include digital data, clinical data, claims data, and business data
  • Willingness to take on complex and volatile data challenges in a fast - paced environment serving marketing professionals who have a strong appetite for data
  • Demonstrated ability to achieve clearly defined outcomes and timelines
  • Ability to initiate and manage change and to collaborate in a team environment
  • Strong communicator, who is adept at communicating in a straight - forward way with business stakeholders AND technical resources (vendors and internal IT teams) about business needs and technical issues
  • A natural curiosity to ask questions and solve problems

Job Marketing/Product Database
Primary Location US-MN-Eden Prairie
Other Location US-CA-Irvine, US-UT-West Valley City
Organization Optum Marketing
Schedule Full-time
Number of Openings 1
Apply on the Company Site

UnitedHealth Group is the most diversified health care company in the United States and a leader worldwide in helping people live healthier lives and helping to make the health system work better for everyone.

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