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Manager, Shopper and Category Insights to Activation


Cumberland, RI
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Job Details

Job Title Manager, Shopper and Category Insights to Activation

JobID 1617399

Location: Cumberland, RI

Description The Shopper and Category Insights to Activation Manager will act as the Category Advisor and be the primary contact for the CVS Category Buyer. He/she will be charged with finding creative solutions to business issues that will drive increased sales and profits for the retailer's category, as well as PCH Brands.

Key challenges include analyzing competitive activity, understand the retailer's strategies and goals and developing merchandising tactics (based on insights) to meet or exceed those goals and insure in-store flawless execution of the programs developed at headquarters.

+ Provide advanced analytical approach to store level & loyalty-card data analysis to drive business at CVS.

+ Develop and influence category POG recommendations regarding assortment, category adjacencies, and product flow.

+ Broaden level of influence at CVS by providing industry leading thought leadership, particularly within the non-purchasing functions (i.e. ExtraCare, Digital marketing, consumer research, store testing, etc.).

+ Develop innovative merchandising strategies/tactics focused on driving profitable growth of retailer categories.

+ Gain Pfizer & CVS support for shopper research initiatives, and assume project management responsibilities for the research, including conducting, analyzing, and communicating results, as well as development of action-oriented recommendations.

+ Review and analyze new & existing consumer/shopper research materials to identify new learnings to address current business issues that lead to best in class activations.

+ The Shopper and Category Insight to Activation Manager responsibilities include frequent interactions with various contacts at the customer, headquarter personnel and 3rd party vendors.

+ Four-Year College Degree preferred; MBA a plus

+ 4 -5 Years of Shopper and Category Management experience with a major (national) retailer, or 5+ years of equivalent CPG industry experience.

+ Excellent communication and negotiation skills

+ Extensive understanding of strategic thinking and ability to apply tactics.

**EEO & Employment Eligibility**

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

**Sunshine Act**

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

**Additional Offer Details:**

+ **Last Date to Apply for Job: October 20th, 2017**

+ **This job is Pfizer Exempt US Grade** **:** **10**

+ Eligible for Employee Referral Bonus

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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