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MARKETING ANALYST

Home Depot


Location:
Atlanta, GA
Date:
01/15/2018
2018-01-152018-02-13
Job Code:
113304
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Job Details

MARKETING ANALYST - Atlanta GA 30308 Skip Navigation
Job Details

MARKETING ANALYST (113304)

GA - Atlanta

  • Date Posted: Dec 29, 2017
  • Company: The Home Depot
  • Travel: None
  • Functional Area: Marketing
  • Position Type: Full-Time
  • Relocation Provided: No




Position Description:
POSITION PURPOSE
The Marketing Analyst will partner with marketing and creative teams to provide business insights and help develop analytical tools to improve marketing efficiency and effectiveness. This role will build strong business relationships with marketing team members and serve as an analytics subject matter expert for marketing and marketing leadership. This position will be responsible for analyzing data to identify trends, identifying opportunities for marketing and engaging team members to expand support where needed. The role will also be responsible for ensuring data accuracy, expanding data sources and identifying methods to improve insights and capability for marketing across analytics.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

20%- Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.
20%- Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.
20%- Design, develop and distribute key reports for the marketing organization. Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.
20%- Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication
20%- Work on Marketing special projects, including process improvement, process tool development and marketing campaigns as directed.

NATURE AND SCOPE

Position reports to the Marketing Manager.
This position has no direct reports

ENVIRONMENTAL JOB REQUIREMENTS


Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.


ESSENTIAL SKILLS:
MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience:
1 year

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

  • Previous experience in Marketing or Marketing Operations 
  • Strong analytical and problem solving skills 
  • Ability to quickly retrieve, manipulate, analyze and interpret data 
  • Prior experience with data visualization platforms (Tableau) 
  • Extensive knowledge of Microsoft Excel

Knowledge, Skills, Abilities and Competencies:

  • Extensive knowledge of Microsoft Excel, PowerPoint and some SAS/SQL required. Experience with Unica, Teradata, and/or Hadoop preferred. 
  • Solves problems by proactively thinking through approaches to the data or analysis based on the objectives of the assignment 
  • Participates as a collaborative team member, holding himself/herself and the team accountable for the work 
  • Solid quantitative and research skills and proven data interpretation capabilities 
  • Excellent verbal and written communication skills, and an ability to prepare clear and concise leadershipready documents


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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